BFNAT Looking for New Ad Agency
(Akron/Tire Review) Bridgestone/Firestone North American Tire (BFNAT) has placed some of its advertising broadcast creative and media planning and buying duties into review, according to reports.
County, City Pony Up for Tire Plant
(Akron/Tire Review) Rockingham County, N.C., officials and Mayodan city council approved an incentive package in a move to lure Bridgestone Corp.’s aircraft tire division to build a plant there.
BFNAT to Unveil Re-Designed Firestone Stores
(Akron/Tire Review) Bridgestone/Firestone North American Tire’s Firestone Complete Auto Care company-owned retail stores have received a complete facelift, and the company will unveil the new look next week in Durham, N.C.
Toyo Awarded China Synthetic Rubber Plant Contract
(Clacton, U.K./Tyres & Accessories) Toyo Engineering Corp. has received a contract for a synthetic rubber plant to be built by Bridgestone (Huizhou) Synthetic Rubber Co., Ltd., a Bridgestone Corp. affiliate, in China.
BFNAT Launches Essay Contest for Teen Drivers
(Akron/Tire Review) Starting this week, teens from around the country can earn the opportunity to win $2,500 college scholarships, new laptop computers, sets of tires or $500 gas purchase cards by logging into www.SafetyScholars.com and submitting essays on driver safety issues.
BFNAT Launches New Truck Tire Web Sites
(Akron/Tire Review) Bridgestone/Firestone North American Tire (BFNAT) has launched all-new, customer-focused Web sites for both its Bridgestone and Firestone medium truck tire brands.
Russian Market Gains Additional Brands
(Clacton, U.K./Tyres & Accessories) At first sight it is difficult to tell whether the Tires & Rubber show, held for the ninth time in Moscow recently, is a show for the industry or the trade.
Dealers “Prepare” for Impact of National Firestone Campaign
(Clacton, U.K./Tyres & Accessories) Following the launch of Firestone’s nationwide publicity campaign, dealers are being urged to be ready to meet consumer demand.
First Stop Dealers Treated to VIP Tour
(Clacton, U.K./Tyres & Accessories) Staff from three First Stop dealerships have been treated to a VIP tour of one of Bridgestone’s major tyre manufacturing plants in France as part of a campaign to further increase knowledge within the network.
Toyo Appoints New Executive Director, Marketing
(Akron/Tire Review) Toyo Tire USA Corp. has named Steve Hutchinson as its new executive director of marketing.