Balancing Act: Hankook Approaches U.S. Market with Equitable Brand Strategy
When H.Y. (Greg) Pae was promoted to president of Hankook Tire America Corp. last December, he brought with him the requisite international experience. More importantly, though, for a company often considered one of the quietest among tiremakers, Pae brought a strong and enthusiastic marketing background. Previously executive vice president of Hankook Tire Co.’s American regions,
Hankook to Raise Prices
(Akron/Tire Review) Hankook Tire America Corp. announced a price increase of up to 7% on its full line of passenger, high performance and light truck tires.
Change in Chinese Export Rules May Lead to More Tire Price Increases
(Akron/Tire Review) Effective July 1, the Chinese government will reduce, and in some cases eliminate, VAT (value-added tax) refund rates given to companies exporting certain goods out of China.
Team HankooK Success at N
(Staffordshire, U.K./Tyres & Accessories) Team Hankook H&R Special Springs from Alzen Motorsport, driving a Porsche Cayman-based racing-coup
Hankook Aiming for Doubled Euro Sales by 2010
(Staffordshire, U.K./Tyres & Accessories) With the opening of Hankook Tire’s ≤340 million facility in Dunaujvaros, Hungary, scheduled for June, the South Korean manufacturer’s goal of doubling its European marketshare to 8% by 2010 looks on track.
Hankook Marks China Milestone
(Staffordshire, U.K./Tyres & Accessories) Mid-May saw Hankook Tire reach an important milestone, with the company celebrating the 10th anniversary of the opening of its Huai’an factory in China’s Jiangsu Province.
Slow China Sales Hurt Hankook Profit Line
(Akron/Tire Review) Hankook Tire Co. reported that its first-quarter net profit dropped 13.4% compared to the same period last year, primarily due to slow sales in China.
New European Head for Hankook
(Staffordshire, U.K./Tyres & Accessories) On May 2 Hankook Tire announced the appointment of Seung Do Jin, currently executive vice president of the company’s Korea Headquarters in Seoul, to the position of head of Europe headquarters.
Hankook Passes the 100 Million Mark in China
(Staffordshire, U.K./Tyres & Accessories) In late March, Hankook Tire celebrated a significant milestone – the 100 millionth tyre manufactured by the company in China came off the production line at Hankook’s Jiaxing facility in Zhejiang Province.
Hankook’s T-station Enters China
(Staffordshire, U.K./Tyres & Accessories) Hankook has opened the first of its T-station centres outside of South Korea.