Get Some Wheel Salvation
Profit Handbook Get Some Wheel Salvation Picture this scenario: Sometime during the process of dismounting, servicing and mounting a tire, the customer’s expensive custom wheel gets seriously damaged. Or this scenario: The wheel comes in damaged, unbeknownst to the customer. Every tire dealer has lived at least one of these situations in the past. And
Marketing & Promotion: Creative Approaches Give You a Competitive Edge
Profit Handbook, Marketing & Promotion: Creative Approaches Give You a Competitive Edge Newspaper ads. Yellow Pages. Radio spots. Flyers. Direct mail. And if you can afford it, the occasional cable TV commercial. These are the basic marketing and promotion tools available to every tire dealer. All come with varying price tags, and all afford varying
Business Operations: Minding Your Business Can Be Simple Way to Profit
Profit Handbook Business Operations: Minding Your Business Can Be Simple Way to Profit Independent tire dealers are truly entrepreneurs. Some have the past experience or education necessary to navigate the travails of being an independent businessperson in today’s world. Others rely on pure guts, guile and plenty of hard work, accepting that they will make
Takin’ Care of Business
Profit Handbook Takin’ Care of Business There is an over-used, oft picked-on phrase that goes something like "TCB." Better known as "Takin’ Care of Business." It’s a business model for some, a laugh for others. While the phrase is trite, it is still accurate in describing tire dealers that handle commercial accounts – especially time-sensitive
Programs Offer Options
Profit Handbook Programs Offer Options There’s a quiet confidence about Dave Crawford. He can get animated, mind you, especially when it comes to discussing "the program." When you ask him why a tire dealer wouldn’t want to join American Car Care Centers (ACCC), the group’s marketing director answers bluntly, "I don’t think they understand the
Custom Wheels: Solid Source of Shiny Profits
Profit Handbook Custom Wheels: Solid Source of Shiny Profits It’s unfathomable the amount of money that a dealer can make carrying custom wheels. At an average of at least $500 per wheel, a dealer is almost forced to take a long, hard look maintaining custom wheels. But making the money isn’t easy. As with everything
Turn Scrap Into Gold
Turn Scrap Into Gold For today’s tire dealer, take-offs and scrap tires can be a unique profit center – and produce bottom line money on multiple levels.And one national company is working to help dealers not only make more money, but make a positive environmental statement, as well.If the two sound divergent, they aren’t. In
Consumer Tires:Get Back to Basics to Increase Sales
Consumer Tires: Get Back to Basics to Increase Sales There are few options available to dealers when it comes to increasing profits from retail tire sales – passenger, performance and light truck/SUV.After all, your suppliers aren’t likely to suddenly give you better pricing, and you can be somewhat limited in how high you set your
Industry Report
Making the GradeMichelin to Start Grading and Rating Its Truck Tire Dealers
Basketball? No…It’s Tire Retailing
Around the middle of the second half, I realized what I was watching. Sure, on the face of it Michigan State was systematically dismantling Florida in the NCAA finals. But what we were really watching was a perfect metaphor for the state of tire retailing.Fresh-faced, flashy underclassmen versus patient, methodical upperclassmen. Youth vs. experience. Slick