Continental Adds Capacity, Expands Gold Dealer Benefits
At its annual Gold Dealer Program meeting and incentive trip, Continental Tire the Americas offered updates about its production expansions, new products, dealer program and education enhancements, and marketing and sales promotion efforts.
TIA President’s Agenda
Incoming TIA President Randy Groh Outlines Plans
Doing Social Contests Right
We’re in the throes of developing a really cool Facebook promotion for one of our clients, so I thought now would be a good time to share some do’s and don’ts on social media promotions. Like any promotion, Web 2.0 campaigns can accomplish a number of things. Maybe you want to collect email addresses, build
Revamped BFGoodrich g-Force Sport Comp-2 Hits the Market on Target
Michelin North America’s all-new BFGoodrich g-Force Sport Comp-2 tire seems to have entered the market at exactly the right time. Domestic sports cars – currently about even in market share with import performance cars – are projected to become the majority beginning in 2014. OE wheel size growth figures show an increasing trend toward larger,
BFGoodrich Adds to UHP Lineup with Sport Comp-2
Michelin North America unveiled its newest BFGoodrich UHP tire – the g-Force Sport Comp-2 – yesterday at the Auto Club Speedway in Fontana, Calif. Select media were invited to put the tire through its paces in braking, wet and dry autocross and a road course, comparing the g-Force Sport Comp-2 to competing tires from Kumho,
Catching Up With GM, Prison Bibles, Chuck Curcio & China’s Michelin Love Fest
Earlier this year we reported about 2007-08 model year Chevy Impalas and their dodgy, tire eating rear ends. Drivers were getting maybe 6,000 miles out of a set of tires thanks to what civilian mechanics were claiming was a serious suspension design flaw. A class action suit filed on behalf of thousands of owners sought
Cooper Denies Hangzhou Zhongce Off-Take Claim
Following the publication of an interview with representatives of China’s Hangzhou Zhongce Rubber tire manufacturing business, Cooper Tire & Rubber Europe has expressed "surprise" at one particular reported detail. In an e-mail to Tyres & Accessories, the company’s marketing and communications manager, Sarah McRoberts, contested any suggestion that Hangzhou Zhongce "was claiming to make tires
IndyCar’s Silly Season Starts Early With Firestone Announcement
I can’t say I was surprised when my Blackberry buzzed to life late Friday with the news that Bridgestone Americas was closing the book on its IndyCar racing involvement. The writing was on the wall in January when the company passed on renewing its relationship with what’s left of American open wheel racing. And besides,
Chinese Brands Get Mixed Marks in Reach Testing
The use of high-PAH extender oils in tires manufactured for sale within the European Union has been prohibited under the Reach regulation since Jan. 1, 2010. This restriction was heeded by firms producing within the EU and appropriate modifications to the manufacturing process made before the deadline, and the European Tyre and Rubber Manufacturers’ Association
Hercules’ TDW Expands Into Michigan
Tire Dealer’s Warehouse, the multi-brand tire wholesale division of Hercules Tire & Rubber Co. in North America, has expanded its marketing efforts to include the Detroit Metro area. The expansion of TDW’s Midwest Division consists of five counties in southeast Michigan, including the Detroit and Ann Arbor areas. The company said it plans to expand