Master Social Media to Support Your Brand
Will tire dealers become irrelevant if they don’t master social media? The imperative for dealers to develop a social media program becomes more evident every day. Hundreds of nationally known companies are supporting their brands and selling additional products and services through the strategic use of social media programs. When recently asked about change, Gen.
AskPatty.com Certification Earned by Two More Dealers
Two more U.S. tire dealers have become certified by the AskPatty.com for Tire Dealers education, certification and marketing program. Sandy, Utah’s Alta View Tires and Service and Southern California’s Mountain View Tire & Service have joined a fast-growing list of North American dealers who have become Certified Female Friendly Tire and Service Centers under the
No-Brainers for Success: Own Customers for Life
You’ve just repaired a vehicle and your woman customer seems pleased with the quality of the repair and the service you provided. You deliver the vehicle, hand her the keys and send her on her way. But does that customer really belong to you? Is she really yours? Did you ever think at the moment
Nebraska Dealer Earns AskPatty.com Certification
Nebraska-based Country Tire Service has joined the growing network of AskPatty.com Certified Female Friendly Tire and Service Centers in North America. "I am proud of our staff for taking the initiative to step out there and become certified in the AskPatty Certified Female Friendly Program," said Eric Howland, general manager of Country Tire. "We are
Rebuilding Business Confidence by Networking, Expanding Offering
The last few years have been an eye-opening experience for most Americans. We got fat and complacent and didn’t worry about tomorrow. We also fell into the “If we build it, they will come” mentality and forgot how to actively and aggressively find new business. After getting my butt kicked, I believe that I have
Sell Value or Pay The Price
Tire and auto service businesses lose substantial dollars in revenues and profits each year because their sales and service people do not effectively sell the value of their product and service offerings. Hall of Fame football coach Vince Lombardi said, “Inches make the champion.” The same applies to the selling profession; it’s a game of
Tempting Incentives Give Customers a Reason to Return
Telling a tire dealer he or she needs great customer service to make their business thrive is simply stating the obvious. Successful dealers already have systems put in place to ensure their staff treats customers well, and that’s great for any business. But in the quest to keep customers coming back again and again, sometimes
4 Things You Can Do To Make Your Business Inviting To Women
Women influence 85% of all consumer-purchasing decisions in the U.S. and 66% of the consumer-purchasing decisions in Canada. When thinking about the impact that this group has on commerce and on businesses in general, you are probably asking yourself this question: “Am I Getting More Than My Fair Share Of This Opportunity?” The next question
The Next Step: Define a Social Media Strategy to Grow Your Business
After writing about the high performance market for the last eight years, I am turning my attention on marketing and business development, with the focus being on providing you with insights and fresh new approaches to expanding your market, grabbing new customers and “selling” products to all of your tire customers. For the first quarterly
Deliver World-Beating Customer Service
The time has passed when good customer service could be measured by having a comfortable waiting room with a TV set, magazines and coffee. Today those things are expected. Customers demand much more, but “great customer service” is not as easily defined as, say, having clean restrooms. Truth is: Customer service is a tangible,