Marketing to Women With Social Media
Comscore, Nielsen, Media-Metrix and Quantcast studies all show women are the driving force of the most important Internet trend of the decade: the social web. So how does a small business – like a tire dealer – harness the power of female customers in social media? It’s all about interactivity and creating a forum for
Give Your Shop’s Website a Tune-Up
It’s time to turn on the virtual "open" sign, dust off the cyber "welcome" mat and get those customers through the door – the web-based door, that is – to your Internet storefront. All things "e," after all, are the alternate entryways to today’s businesses. And while most tire dealers who want pixel portals already
Attract Women Customers to Boost Your Shop’s Word-of-Mouth Power
r />All marketing for this effort was done via in-store, point-of-purchase displays, as well as on Facebook and Twitter. The local media picked up the story, which promoted awareness for MADD and for Waukegan Tire. The company places links to the websites of all charitable causes it supports on its own site, which serves as
2010 Top Shop Finalist: Community Tire & Auto Service
If there’s any shop that deserves the distinction of being the first two-time Tire Review Top Shop Award Finalist, it’s Community Tire & Auto Service Specialists. The Phoenix, Ariz.-based dealership has done just that, adding the title of 2010 Top Shop Award Finalist to its lengthy list of accolades, which already included the honor of
I Have a Bad Reputation!
"Christine Taylor Nude"…yes, I Googled myself. Unfortunately, I have the same name as the actress who played Marsha Brady on The Brady Bunch. Apparently a very nice person, but there must be some scandalous fake photos floating around out there. That is one reason I try to use my middle initial or middle name in
Master Social Media to Support Your Brand
Will tire dealers become irrelevant if they don’t master social media? The imperative for dealers to develop a social media program becomes more evident every day. Hundreds of nationally known companies are supporting their brands and selling additional products and services through the strategic use of social media programs. When recently asked about change, Gen.
Take the Time to Manage Customer Reviews
(Small Business Trends) Not so long ago, Yelp received quite a bit of attention when they began allowing business owners to respond to reviews left on the site.