Marketing & Promotion: Creative Approaches Give You a Competitive Edge
Profit Handbook, Marketing & Promotion: Creative Approaches Give You a Competitive Edge Newspaper ads. Yellow Pages. Radio spots. Flyers. Direct mail. And if you can afford it, the occasional cable TV commercial. These are the basic marketing and promotion tools available to every tire dealer. All come with varying price tags, and all afford varying
Troubleshooting Tech Retention: Recruiting, Training and Compensation All Part of the Equation
Troubleshooting Tech Retention Recruiting, Training and Compensation All Part of the Equation Finding qualified technicians to work in your shop is not always easy. Because today’s cars are more technically advanced, you will want to find technicians who are trained to repair these smart cars. According to the Technician Retention Guidelines by the Automotive Training
Best Practices: Basics of Fleet Tire Maintenance Will Keep Customers Truckin’
Best Practices Basics of Fleet Tire Maintenance Will Keep Customers Truckin’ Even in these booming economic times, when the trucking industry appears to be spending more money on new equipment and tires, truck fleets are still looking to squeeze every penny out of their tire investments. A good truck fleet will buy the best tires