Racing For Retail Dollars: How Dealers Have Turned Race Track Involvement Into Large Profits
g. "We are perceived as being more of a hard-core retailer, especially with Falken and the other brands we carry," Trahan said. "We’re more prone to selling products for their performance characteristics. We don’t really believe in things like Plus-4. Performance is the No. 1 thing here. The look is secondary." Another thing that Trac
Industry Report
NHTSA Delays Standards, Faces Suit
Cleaning Day Notes
Well, it’s December and time to clear off the desk. So let’s get right to it:Contributions to The One Fund, the industry relief effort supporting the families of NYC emergency workers killed in the Sept. 11 attacks, has to-date reached just over $36,000. Toyo Tires, Nitto Tires, Tire Treads Inc., TRIB, and ITRA all made
Industry Report
Responding to TerrorIndustry Quick With Assistance, Donations
Case 6: Take Care of Your Community
Case 6: Take Care of Your Community Marketing is critical. No matter what a dealer does, no matter how a dealer does it, some form of marketing plan will be beneficial. Some plans will work much better than others. But as long as the dealer is working to get his name in front of potential
And the Pile Just Got a Little Smaller
The bad news ®€ƒ
Industry Report
Michelin signs eight more retreaders, now claims 38