10 Sales Smashers: Avoid These Common Missteps to Ensure Solid Sales Growth and Content Customers
Retail business can be brutal. A tire dealer can spend countless hours contemplating broad business strategy, making sure each facet of the business is in line with overall profitability goals. But you don’t sell to a plan. You have to deal with real customers who, by their nature, are fickle, demanding and unforgiving. No matter
13 Hidden Sales Boosters: Sales Sagging? Pick Them Up With These Not-So-Secret Opportunities
“Dang it! This is the fourth month we haven’t made our sales target. What’s going on? I’ll bet it was that last price increase. Those tire companies just keep hitting us for more and more, and we can barely get any tires! And, betcha that new discounter in the next town is getting all my
Industry Report
RMA Cuts Support After Court Ruling Hopes for a tire industry checkoff program were dealt a couple of significant ®€“ potentially fatal ®€“ blows in late February after yet another court ruled that a popular checkoff program’s consumer education effort was unconstitutional, and the RMA withdrew support for the proposed program.
What’s Caster Got to Do With It?
What’s Caster Got to Do With It? Experts tell us that caster is the most difficult of the three major alignment angles to understand and that improper caster settings are less likely to be felt by drivers of today’s front-wheel-drive vehicles. Of course, then they say irregular tire wear cannot be directly attributable to caster,
Fingertip Diagnosis
Fingertip Diagnosis As complex and reliable as modern radial ply tires have become, care andmaintenance recommendations for them have been remarkably consistent and simple. Very likely the most challenging part of a successful tire program today is making the correct new tire selection from among the many choices of tread type, size, profile, and constructions