Beating Goliath: How Can Small Independent Tire Shop Compete
They have economies of scale, which gives them enormous buying power. They can afford national ad campaigns and expensive PR programs. They have ready access to the latest technologies to run their supply chains and streamline their operations. Relatively speaking, their overall costs are low. They are the national retailers, the mass merchants, the big-box
Getting in Tune-r: Tuner-Specific Parada Spec-2 and ES100 Hit the Streets
Tuner-Specific Parada Spec-2 and ES100 Hit the Streets
No Typical Dealer: College Plan Leads Dayton’s Schardt to Success
No Typical Dealer Diary ProfileDave Schardt, OwnerThe Wheel SourceLocation: Dayton, OhioYears in Operations: 10No. of Bays: 3No. of Techs: 2 mechanics and 2-4 tire changersTire Brands Carried: Yokohama, Toyo, VogueAverage Jobs/Week: 40-50 wheel/tire jobs,10-20 service jobsRetail/Wholesale: 40-50%Other: Non-Tire Services: Springs, shocks, brakes, performance exhaust, superchargers, bolt-on horsepower items, NOS installation and refills, alignments, oil changes,