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It Leaves You with Thesaurus

The New Year rang in rather quietly. No Y2K bug eating through our lives. No unfortunate acts of terrorism. No year-end Wall Street panic. But one issue slipped in the door Jan. 1 that could have a serious impact on your — and your commercial fleet customers’ – business.The Federal Motor Carrier Safety Administration (FMCSA)

Is the Light Truck/SUV Market Too Specialized

Is the Light Truck/SUV Market Too Specialized The light truck and SUV category is many things to many different people. First and foremost, it’s a booming market. The popularity of the LT/SUV tires has been amazing, and shows no sign of letting up anytime soon. All over, dealers are capitalizing on the profitability of carrying

Make Opportunity Knock: Commercial Light Truck Fleets Full of Untapped Potential

Make Opportunity Knock Commercial Light Truck Fleets Full of Untapped Potential Tire dealers are constantly looking for ways to increase business – especially long-term loyal business. But one of the easiest sales and profit avenues is right under most dealers’ noses. And not getting noticed. "My estimate is 75 percent of all commercial light truck

The Big Blow: Is Using Nitrogen Really A Better Bet for Truck Tire Inflation?

The Big Blow Is Using Nitrogen Really A Better Bet for Truck Tire Inflation? Trucking fleets are always looking for any cost or operational advantage, especially in controllable costs, that results in higher profits.While it’s been more like a murmur than a scream, there has been some recent talk about the use of nitrogen to

Getting To Know You

Getting To Know You “You have to make time. You don’t have to be at all the meetings, but you want people know you’re out there.” This is the fifth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals

Industry Report

Company will market BFGoodrich Scorcher T/A’s over the Internet

No More Excuses: Goodyear Lays it All Out

Goodyear lays it all out at first combined dealer meeting

TBC “Fills” It Up In Palm Desert

When TBC Corp. held its annual meeting in Palm Desert, Calif, Jan. 5-8, the private brand marketer had three things on its mind: fill rates, customer contact, and marketing solutions. When translated, all that leads to increased customer service and a willingness to do what it takes to keep everyone in the TBC family happy.

Dealer Diary: Commercial Crossover

Commercial Crossover Dealer Name: Sparks Commercial TireLocation: Findlay, OHYears in Operation: 13Number of Employees: 20Repair Specialty: Brakes and springsAverage Number of Repair Orders per week: 105Tire/Service Sales mix: 80 percent tires This is the fourth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it,