Balancing Act: Hankook Approaches U.S. Market with Equitable Brand Strategy
When H.Y. (Greg) Pae was promoted to president of Hankook Tire America Corp. last December, he brought with him the requisite international experience. More importantly, though, for a company often considered one of the quietest among tiremakers, Pae brought a strong and enthusiastic marketing background. Previously executive vice president of Hankook Tire Co.’s American regions,
Constant Pressure: Chinese Tires, Internet Pose Threats to Commercial Dealers, Fleets: BFNAT
Chinese Tires, Internet Pose Threats to Commercial Dealers, Fleets: BFNAT
Learner’s Permit: Kumho Sponsorship Puts Brand Before Performance Driving Enthusiasts
Kumho Sponsorship Puts Brand Before Performance Driving Enthusiasts
Glass Half Full: With the Right Outlook – and Training – TPMS Can Boost the Bottom Line
In the real estate industry, experts say there are three primary issues: “location, location, location.” In the tire industry, the mantra for most installations, repairs, etc., is similar: “training, training, training!” The industry, in general, is following the mission to a ‘T’ in dealing with tire pressure monitoring systems. “Training, traditionally, has been important in
Routine No More: ‘Tire Buster’ Days are Long Gone; Today’s Tires Need TLC
‘Tire Buster’ Days are Long Gone; Today’s Tires Need TLC Tire mounting can be a funny thing sometimes. There are those among us who apply so much tire lube that a wet suit would be suitable. They slosh the stuff in the general direction of the bead. Who cares if the sticky stuff runs off
USW Weighs in on Failed Legislation
(Akron/Tire Review) As expected, the United Steelworkers voiced its disappointment that the U.S. Senate pushed aside a major change to the National Labor Relations Act – the so-called Employee Free Choice Act – that would have made it considerably easier for workers to form labor unions at any sized employer.
Get Leverage With a Good Tire/Wheel Program
Few fleet managers question the traditional benefits of a well thought out and executed tire/wheel program. Reliability, safety, selection of quality products and service providers, and resulting low tire cost-per-mile are the commonly sought after results. Since tires and other axle-end component programs represent significant expenses, even in a well operated and maintained fleet, fleets
Peter Gaster Takes on Key Role In TIF
(Staffordshire, U.K./Tyres & Accessories) Peter Gaster of Kings Road Tyres and the national chairman of the NTDA has been appointed as the new vice chairman of the Tyre Industry Federation Board.
Digital ePen to ‘Revolutionise’ Offsite Data Transfer
(Staffordshire, U.K./Tyres & Accessories) An innovative new way of turning hand written paperwork into electronically transmittable data is set to transform the way in which tyre businesses process information from mobile technicians and other remote workers.
Poor Telephone Skills Hand e-Tailers Opportunity
(Staffordshire, U.K./Tyres & Accessories) The idea of an online tyre replacement market might sound like a less-than-significant niche to you, but when you consider that the UK and Germany are not only the most “wired,” but also the two of the continent’s largest tyre markets, it is clear that this means a lot of tyres and potentially a lot of money.