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Tire Tier Study: Exploring the Criteria and Confusion of Tire Industry Tiers

With the lack of clarity regarding this oft-used industry concept, Tire Review surveyed those from across the industry on the topic of tiers. How do they define a tier? Are they relevant? We find out.

Tire Tier Study Tire Review
Mike Ferguson Joins SimpleTire as VP of Sales

SimpleTire is adding industry veteran Mike Ferguson as vice president of sales.

SimpleTire Mike Ferguson
Valvoline Launches Auto Career Accelerator Platform For Job-Seekers And Employers

Valvoline Inc. has launched its Auto Career Accelerator (ACA), an online recruiting platform that aims to connect emerging professionals to open positions in the automotive services and heavy-duty industries.

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S/P2 And CARS Cooperative Partner To Help Shops Fill The Technician Gap

S/P2 and CARS Cooperative have partnered to provide CARS members with access to the S/P2 Careers database of entry-level technician candidates.

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Lincoln Tech Expands Partnership With Bridgestone Retail Operations To Provide Nationwide Workforce Development

Lincoln Educational Services Corp., a provider of specialized technical training, has expanded its partnership with Bridgestone Retail Operations (BSRO), building on its current technician training program. The two organizations aim to grow BSRO’s workforce around the country.

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The Art of Buying Tires: Effective Pricing Strategies

Many independent dealers are struggling with profitability today, simply focusing on tire sales to increase the bottom line. Yet it all starts with the top line, meaning more sales will result in more profits.

How tire dealers can price tires effectively
Michelin Ranked as Top Employer by Minority Engineer Magazine

Minority Engineer magazine has ranked Michelin North America as No. 14 on its annual Top 50 Employer list.

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ASE, S/P2 Partner on Mentoring Program for Automotive Industry

The ASE Education Foundation and S/P2 have announced their partnership to develop and distribute The Workplace Mentoring System, a mentoring program for the automotive industry.

Automotive Mentoring Program
Hercules Expands Ironman I-Series for Medium Trucks

 Hercules Tire & Rubber Co. has added two new Ironman brand I-Series medium truck tires, the I-302 and the I-933, exclusively available in the Canadian markets.

Hercules Ironman
Driving Forces: Turning Torque into Traction with Drive Tires

Trucks help keep the economy moving, transporting 70% of domestic freight. In 2016 alone, trucks traveled more than 450.4 billion miles across the United States.