Yao Adds Stature to Maxxis Environmental Efforts
Freshly retired NBA and international basketball star Yao Ming joined with Maxxis officials as the tiremaker celebrated the company’s Cheer for the Earth initiative, targeting environmental protection through fuel efficiency. The event was held Aug. 16 at the Shanghai Regent Hotel in Shanghai, China. As part of its effort, Maxxis offered free pressure checks and
Maxxis Awards High School Scholarships
Maxxis has awarded $20,000 in scholarships to high-achieving local students. Valedictorians and salutatorians of the 20 high schools in the Gwinnett County public school system, where the company’s headquarters is located, received awards of $500 each. The scholarships are intended to assist these students with their post-secondary educational expenses, Maxxis said. This is the eighth
Maxxis receives 2010 Ford Gold Award
At the Ford Motor Co.’s annual World Excellence Awards, held on March 16, Cheng Shin Rubber was honored by the vehicle manufacturer with a Gold Award, the highest recognition to Ford’s global suppliers. The Maxxis brand manufacturer was one of only 15 Gold Award recipients out of the 1,500 or so suppliers Ford obtains components
Maxxis Nets Australian Open Sponsorship
Maxxis has signed a two-year deal to sponsor the Australian Open, making it the “Official Tire of the Australian Open,” which next takes place in Melbourne from Jan. 17-30. As part of the deal, Maxxis will have signage on Rod Laver Arena and will be permitted to use the Australian Open logo in marketing materials
Maxxis Again One of Taiwan’s Top Brands
For the eighth straight year, Maxxis has been listed on Interbrand’s ranking of Taiwan’s top 20 global brands. The tire company placed seventh for 2010, and was again the only tiremaker on the list. Maxxis’ brand value was assessed at $391 million, an increase of 13% from the previous year. “Global tire demand is robust
Maxxis Goes For Two, Plans Second New China Plant
Maxxis International, owned by Taiwan’s Cheng Shin Rubber, has confirmed that it will build a second new production facility in China, this one in Xiamen on China’s southeast coast, where it already operates two factories. The announcement follows recent news that the company will build a new plant in Chong Qing, southwest China within a
Maxxis Plans New China Plant
Maxxis International announced it will expand its production capabilities through the development of a new plant in Chong Qing, southwest China. The first phase of the new facility will be finished next year and once the final phase is complete the factory will produce 30,000 car tires a day. In terms of design and specification,
Maxxis Getting Own Tire Proving Ground
Cheng Shin/Maxxis International plans to invest in a new state-of-the-art private proving ground in China in order to allow it to “expand its already strong research and development capability.” The Maxxis facility is reportedly located in Shanghai, where it is described as "currently under construction." Work is due to be completed by the end of
Strong Year Puts Maxxis Maker in Global Top 10
After posting a strong 2009, Taiwan’s Cheng Shin Rubber – producer of the Maxxis brand – is now among the world’s top 10 tiremakers. According to Tyres & Accessories, which compiled the rankings, the numbers show that Cheng Shin Rubber leapfrogged Toyo and Giti Tire into 10th place in 2009. Last year, the company ranked
Maxxis Hits Skid-Steer Market
Maxxis has two industrial tires that it says are “highly versatile” offerings, giving the company the ability to “make its name” in the market. The M9000 MT Loader and the M8000 Tuff-Guard skid-steer tires are designed to tackle a wide range of heavy-duty industrial applications, including construction, agriculture and dockside freight safely and efficiently, Maxxis