Maxxis Adds Bighorn Mud Terrain Tire
According to Maxxis, its new Bighorn radial tire offers a wide footprint, providing better shock absorption and excellent traction.
Maxxis Proving Ground Opens in China
Cheng Shin Rubber Industries Co., parent company of Maxxis International, recently celebrated the grand opening of its new proving ground near Shanghai in Jiangsu Province, China.
Maxxis and Parent See Major Honors
For the 10th consecutive year, Maxxis has been named to Interbrand’s list of Taiwan’s top 20 global brands. Announced Sept. 25, the list showed Maxxis firmly in ninth position, marking the 10th time the brand made the top 10 on the Interbrand list, and the 10th time it was the only tire brand on the
Maxxis a Forbes ‘Fab 50’ Company
The Forbes magazine "Asia’s Fab 50" ranks the "best of Asia Pacific’s biggest listed companies," and this year’s list has been described by the business magazine as a "roll call of outfits that have managed to thrive amid decelerating growth in Asia and all but nonexistent growth in their U.S. and European markets."For 2012, Forbes
Maxxis Taking a Ride on the Rocket Ship
Maxxis International has signed on as a sponsor of the NBA’s Houston Rockets for the 2012-13 season.
‘Like’ Maxxis, Win Sets of Tires
Beginning in August, Maxxis International will give away a set of tires each month to the lucky winners of its Facebook-based Tire Tuesday Giveaway. The tiremaker said consumers can enter the contest for free, Entry is free, and each monthly contest will run from the first through the last Tuesday of the month. Winners are
Maxxis Adds Knicks, Orioles Sponsorships
Maxxis has added the NBA’s New York Knicks and MLB’s Baltimore Orioles to its 2012 sponsorship program.During Knicks home games, Maxxis signage appears courtside for 30 seconds of TV coverage on an LED board at Madison Square Garden, reaching 20,000 spectators in the arena and millions of fans watching at home, the tiremaker said. The
Maxxis Nets Knicks Sponsorship
Maxxis will sponsor the New York Knicks for the remainder of the season, getting courtside, Jumbotron and LED ribbon board signage during home games.
Yankees, Dodgers and Nationals Added to Maxxis Fold
Maxxis will sponsor three major league baseball teams in 2012, adding its name to support the New York Yankees, Los Angeles Dodgers and Washington Nationals. Maxxis said the sponsorship deals provide it with signage visible behind home plate during “many of each team’s home games, providing exposure for the company’s brand to legions of baseball
New Products the Focus of Maxxis SEMA/GTE Effort
Maxxis International USA said its recent SEMA Show/Global Tire Expo experience was "a hit." "Maxxis was there in force, with cutting edge new products and race-winning vehicles on display," the company reported. On display were the brand new Maxxis HT-770, Maxxis Escapade CUV and Maxxis RC-1 tire lines: • Maxxis’ first road racing entry, the