Maxxis Nets Australian Open Sponsorship - Tire Review Magazine

Maxxis Nets Australian Open Sponsorship

Maxxis has signed a two-year deal to sponsor the Australian Open, making it the “Official Tire of the Australian Open,” which next takes place in Melbourne from Jan. 17-30.

As part of the deal, Maxxis will have signage on Rod Laver Arena and will be permitted to use the Australian Open logo in marketing materials and promotional activities.

The sponsorship gives the tiremaker exposure to consumers around the world – the event was broadcast in 157 countries in 2010, drawing an audience estimated at more than half a billion people. The tournament also attracts a large spectator audience, with this year’s Australian Open welcoming more than 653,000 tennis fans, Maxxis said.

Last year, Roger Federer beat Britain’s Andy Murray to win his fourth Australian Open crown. Serena Williams collected her fifth. The trophies have some of the greatest names in tennis history etched on them including Rafael Nadal, Pete Sampras, Rod Laver, Ken Rosewall, John Newcombe, Andre Agassi, Roy Emerson, Margaret Court, Steffi Graf, Martina Navratilova and Evonne Cawley.

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