BFGoodrich Targets Daily ‘Fun’ Consumer with Tire
The typical day for a minivan driver may consist of a visit to a coffee shop, a stop at the dry cleaners, a shopping trip to the grocery store or a workout at the gym. The racetrack isn’t normally where you find a minivan. Michelin’s BFGoodrich brand decided to combine these daily activities, a Toyota
BFGoodrich Rolls Out New Advantage T/A Sport
Michelin North America Inc.’s BFGoodrich brand recently debuted its new Advantage T/A Sport. Replacing its predecessor the Advantage T/A, the Advantage T/A Sport features improved traction, handling and braking performance as well as a continuous center rib to deliver consistent steering response and road feel, BFGoodrich said. “BFGoodrich Tires is a brand that encourages drivers
BFGoodrich Accepting Entries for its ‘Outstanding Trails Program’
Michelin North America Inc.’s BFGoodrich brand is accepting nominations from March 28-July 15 for its 2016 Outstanding Trails program in association with 4 Wheel Parts. The Outstanding Trails program promotes sustainable and responsible off-road driving and awards grants of $4,000 each to four off-road clubs in North America for maintenance or refurbishing of select trails.
BFGoodrich Partners with SCORE at SEMA
Michelin North America’s BFGoodrich tire brand is partnering with SCORE International Racing to demonstrate its off-road racing leadership and heritage at the 2015 SEMA Show. In addition to BFGoodrich’s Pit Crew Challenge in the Silver Lot, the tire brand is sponsoring the SEMA Show SCORE Baja 1000 experience. At the SEMA Show SCORE Baja 1000
Kal Tire, BFGoodrich Partner with Canadian Football League
The Canadian Football League will partner with Kal Tire, Canada’s largest independent tire dealer, and Michelin’s BFGoodrich brand. Kal Tire will be the official partner and the official tire retailer of the CFL and BFGoodrich will be the official tire of the CFL. Both Kal Tire and BFGoodrich will sponsor the 2015 CFL playoffs and
BFGoodrich Truck Tires Now Carry Extended Warranty
Michelin North America has introduced an extended warranty for its BFGoodrich brand commercial truck tires and casings, effective on claims filed on or after Sept. 1. The warranty coverage against defects in workmanship and materials for all BFGoodrich commercial truck tires will now extend to the life of the original tread or five years from
BFGoodrich ‘Are You Driver Enough’ Tour Visits Cleveland
Michelin North America’s BFGoodrich brand hosted its “Are You Driver Enough” dealer educational tour yesterday at the I-X Center in Cleveland to promote its G-Force Comp-2 A/S and All-Terrain T/A KO2 tires. At the event, the tiremaker shared it will launch one new tire every year for the next five to six years. BFGoodrich enthusiasts
BFGoodrich Awarding Grants to Preserve Off-Road Trails
As part of its “Outstanding Trails” program, Michelin’s BFGoodrich tire brand is awarding grants in an effort to promote sustainable and responsible off-road driving. Three off-road clubs in North America will receive $4,000 each to help further their efforts to preserve and protect their hometown trails, Michelin said. “Off-road communities and clubs that promote and
BFGoodrich Launches New UHP Tire
Michelin North America is looking to position its latest BFGoodrich brand tire, the G-Force Comp-2 A/S, as the go-to tire for Tier 2 ultra-high performance tire shoppers. Replacing the G-Force Super Sport A/S, the Comp-2 A/S rounds out the BFGoodrich G-Force family of performance tires, the tiremaker said. Michelin unveiled its newest BFG branded UHP
BFGoodrich Adds 16 KO2 Sizes
Michelin’s BFGoodrich brand released 16 new tire sizes for its recently introduced light truck tire. The All-Terrain T/A KO2, which was launched with 12 initial sizes in November, will be available in 28 total sizes to consumers as of March 1. According to the tiremaker, there will be a total of 61 sizes available by
