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Kal Tire, BFGoodrich Partner with Canadian Football League

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The Canadian Football League will partner with Kal Tire, Canada’s largest independent tire dealer, and Michelin’s BFGoodrich brand. Kal Tire will be the official partner and the official tire retailer of the CFL and BFGoodrich will be the official tire of the CFL.

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Both Kal Tire and BFGoodrich will sponsor the 2015 CFL playoffs and the 2015 Grey Cup game in late November.

“We’re immensely proud to be announcing this new partnership with Kal Tire and BFGoodrich tires. The CFL, Kal Tire and BFGoodrich Tires place a high value on dedication, competitiveness, and being involved in the communities in which we work,” said CFL Commissioner Jeffrey L. Orridge. “Given that connection to our communities, this is a natural partnership and we’re happy to welcome them aboard for what continues to be an exciting 2015 season.”

As part of the partnership, Kal Tire and Michelin’s BFGoodrich brand will have a physical and digital advertising presence on the sidelines at the 103rd Grey Cup and a digital presence on CFL.ca.

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