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Rotational Education

Unraveling the mysteries of tire rotation takes a bit of doing. Just about all of us are nonchalant about rotating tires. We advertise free rotations for life if you buy tires from us. We unbolt ‘em, rotate ’em and rebolt ’em. From a marketing point-of-view, that’s a good idea. Just be certain you don’t sell

Telematics and Tires: Satellite and Chip Technologies Will Launch a Brave New World

What exactly does the term "telematics" mean? The term has been well used in recent years by commercial vehicle engineers and logistics planners in developing different truck components, data recording and retrieval systems, communications systems and other projects. And it is popping up more and more on the consumer vehicle side, with such services as

Industry Report

RMA Asks NHTSA For Internet OptionLooking to increase the number of tires being registered, the RMA has asked NHTSA for formal permission to allow tire buyers to register to tires via tiremaker Web sites. Allowing "additional, easier choices" would enhance NHTSA’s ability to notify owners in the event of a safety problem with their tires.

To Grow Your Business, Get Next to Your Banker

To Grow Your Business, Get Next to Your Banker Many things are important to nurturing your business, growing it, and reaching the next level – whether it’s larger quarters, bigger staff, or even adding new locations. Of course, you need a sound business plan, a professional management team and a good customer base. But you

Industry Report

Still a Long Road Ahead for Troubled TiremakerDespite posting the worst losses in the company’s 105-year history, things began to look up for the financially troubled Goodyear Tire & Rubber Co. during a hectic early spring.

Good First Impression

Good First Impression Phone Skills, Being Attentive and ‘Smiling’ Can Win Over Customers I had a plumbing problem at my house and decided to repair the problem myself. I took the sink apart and proceeded to The Home Depot. I found the plumbing department and rummaged through the bins for about 15 minutes for the

Industry Report

Goodyear Tire & Rubber Co. received a one-month extension from its various banks to comply with loan agreement covenants that, among other things, would have forced the struggling tiremaker to make a $500 million contribution to its underfunded pension program. The extension was granted Mar. 5, two days before a temporary waiver was set to expire, and expires Apr. 4.

Mostly Cloudy

Mostly Cloudy Consolidations, NHTSA testing and Asian imports have made the retread market muddy Inspect the casing. Remove old tread. Apply new tread rubber. Cure and trim the tire. Repeat as necessary. The act of retreading a tire isn’t the most complex thing in the industry. However, getting a firm handle on the medium truck

Industry Report

‘A Transformational year’

Virtually Trained

Virtually Trained Different tactics may be the key to training in the tire industry.   Within the tire industry, most dealers will say there’s a serious need for training. Either training on new equipment or products, or training for continuous improvement. Rare is it that a dealer feels he knows everything there is to know