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New Products the Focus of Maxxis SEMA/GTE Effort


Maxxis International USA said its recent SEMA Show/Global Tire Expo experience was "a hit."


"Maxxis was there in force, with cutting edge new products and race-winning vehicles on display," the company reported.
On display were the brand new Maxxis HT-770, Maxxis Escapade CUV and Maxxis RC-1 tire lines:

• Maxxis’ first road racing entry, the RC-1 is a DOT-approved R-compound tire designed to “deliver fast, consistent lap times while providing excellent heat cycle performance,” the company stated. “This tire is ideal for track days, endurance and sprint races, and is available in 12 sizes.”

• The Escapade CUV is the first Maxxis tire designed specifically for crossover vehicles. “As the world of crossover vehicles continues to expand, Maxxis engineers didn’t want to just release a makeshift product. They created Active Response Sidewall technology, which allows the Escapade CUV to deliver excellent ride comfort around town and sporty handling during more spirited driving,” Maxxis said. The Escapade CUV is available in 22 sizes.


• The HT-770 is Maxxis’ new premium flagship highway terrain tire, featuring a 60,000-mile limited treadwear warranty on non-LT sizes. “The HT-770 was designed for modern SUVs and light trucks, offering a serene driving experience, with a closed shoulder design and multi-pitch tread block technology to reduce perceived pattern noise,” Maxxis said. “To boost safety, the tire’s casing design was reinforced to stabilize the vehicle under strong cross-winds and also provide confidence under braking, especially when hauling or towing.” The all-season tire is available in 35 total sizes, and there are some 10-ply sizes, which include Maxxis’ heavy-duty three-ply sidewall.

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