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What You Want Isn’t Alwasy What You Get

Be careful. What you expect sometimes isn’t what you get. Especially in the workplace.

Dealer Diary: Picking the Keepers

Picking the Keepers For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re excited to be profiling a unique and well-known dealer – and someone whose primary focus is customer service – Barry Steinberg,

No Typical Dealer: College Plan Leads Dayton’s Schardt to Success

No Typical Dealer Diary ProfileDave Schardt, OwnerThe Wheel SourceLocation: Dayton, OhioYears in Operations: 10No. of Bays: 3No. of Techs: 2 mechanics and 2-4 tire changersTire Brands Carried: Yokohama, Toyo, VogueAverage Jobs/Week: 40-50 wheel/tire jobs,10-20 service jobsRetail/Wholesale: 40-50%Other: Non-Tire Services: Springs, shocks, brakes, performance exhaust, superchargers, bolt-on horsepower items, NOS installation and refills, alignments, oil changes,

A Tire Is Not a Tire: Measurable Goals, Customer Participation Key to Fleet Test Success

s with a “seeing-is-believing” attitude toward tire and equipment purchasing.Such tests also allow dealers to build stronger working relationships with key accounts by demonstrating another  way they can provide increased value and service. Have the End in Mind When setting up or proposing an OTR fleet test, the first step is to clearly define your

Business Operations: Minding Your Business Can Be Simple Way to Profit

Profit Handbook Business Operations: Minding Your Business Can Be Simple Way to Profit Independent tire dealers are truly entrepreneurs. Some have the past experience or education necessary to navigate the travails of being an independent businessperson in today’s world. Others rely on pure guts, guile and plenty of hard work, accepting that they will make

Industry Report

Making the GradeMichelin to Start Grading and Rating Its Truck Tire Dealers

Industry Report

Michelin signs eight more retreaders, now claims 38

Dealer Diary: Commercial Crossover

Commercial Crossover Dealer Name: Sparks Commercial TireLocation: Findlay, OHYears in Operation: 13Number of Employees: 20Repair Specialty: Brakes and springsAverage Number of Repair Orders per week: 105Tire/Service Sales mix: 80 percent tires This is the fourth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it,