Falken: ‘We Get You Going’
Falken Tire unveiled a new slogan that personifies the tiremaker’s mission. “We get you going” has multiple meanings and purposes for Falken. Over the years, the company has made every effort to capture the essence of a valued product in a highly competitive market. Falken said it has “consistently taken a leaps-forward approach in how
New Aerosol Tire Inflator from Radiator Specialty Co.
Radiator Specialty Co. said its new Extreme Puncture Seal aerosol tire inflator and sealer is freeze-resistant down to –400 and heat-resistant inside tires to well above 1200. The product, which is TPMS safe, is available in a 16-ounce size for automobile tires and a 14-ounce size for off-road, lawn and garden equipment, and all-terrain vehicles.
Cooper Expands Sizes in CS4, Discoverer and Zeon Lines
Cooper Tire & Rubber Co. has expanded size offerings for several of its passenger, UHP, SUV and light truck tires.
Racing Ahead: Dunlop Boosts Brand Awareness, Product Offerings
Dunlop Boosts Brand Awareness, Product Offerings
Going Solo: Kenda Sees Marketshare, Brand Image Growth Opportunities
Just over four years after it began, the sales and marketing relationship between American Kenda Rubber Industrial and Cooper Tire & Rubber Co. came to a quiet end. As of May 1, Kenda will reassume control of the sales and marketing of its passenger and light truck/SUV lines, a parting that both parties call a
Springing Forward: Falken Looks for Broader Appeal With Planned Product Launches
Falken Looks for Broader Appeal With Planned Product Launches
Falken Breaks Into North American Winter Market
Spring is usually the time for coming out parties. For Falken Tire, winter – in snowy and cold Montreal – worked just fine.
Cooper Offers Added Sizes
Cooper Tire & Rubber Co. introduced an expanded size offering for a wide variety of its passenger, SUV and light truck tires.
Goodyear Answers Economy With New Products
In an unprecedented strategy to fight the faltering economy, Goodyear is giving its dealers a strong weapon – 12 new products, the most ever introduced in a single year, the tiremaker said.
Opening Day Brings Tire Rollouts
Opening day of SEMA 2008 was a busy one in the South Hall, with a number of key tire introductions rolled out by exhibitors.