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New Super Wide Trailer Unit from Bridgestone

Bridgestone Americas has introduced the Bridgestone Greatec R125, a new  super wide trailer axle radial. Approved for use on EPA SmartWay-certified equipment, the new super wide features Bridgestone’s Equalizer Rib and Defense Groove technology to fight irregular wear, and stress relief siping to reduce rib stress and promote even wear. The tire also features sidewall

New Products Set to Fuel Growth as Hankook Nears $1 Billion Mark

Expect the unexpected…Embrace new ideas…Keep forging ahead. Those were the key phrases used by Bill Bainbridge, director of brand communications, in his opening remarks at Hankook Tire America Corp.’s recent dealer meeting. Some 100 tire dealers from the U.S., Canada and Puerto Rico couldn’t have asked for a better location than the Ritz Carlton in

Yokohama’s King on Tire Labeling, New Tire and Modern Tire Buyers

Dan King, 47, has spent his entire life in the tire industry, first with his family’s Bymar Tire & Brake in Mission Viejo, Calif., where he started working at age 12, and today as vice president of sales and marketing for Yokohama Tire Corp. Like many children of tire dealers, King benefited with a good

Bridgestone Adds New Steer Axle Radial

Bridgestone Americas has launched the Bridgestone R287A, a steer axle radial that has already been approved for use on EPA SmartWay-certified equipment, and is California Air Resources Board compliant. The tire made its debut at this week’s Mid-America Trucking Show in Louisville, Ky.  The  features a refined Side Groove structure that helps prevent shoulder edge

Continental Rolls Out Motor Coach Tire at MATS

Continental Tire the Americas will introduce its new HSL1 Coach, a premium steer and all-position tire for long distance motor coaches, this week at the Mid-America Trucking Show in Louisville, Ky. According to the tiremaker, the new HSL1 Coach (Heavy Steer Long Haul) offers superior comfort and quiet running. A low rolling resistance compound and

Canada Looking at Truck Tire Fuel Efficiency Labels

Natural Resources Canada is surveying Canadian truck fleets about their tire habits, and the result may result in tire fuel efficiency labeling of truck tires in that country. The Canadian Trucking Alliance has publicly asked truck fleets to cooperate with the online study, seeing it as an opportunity to educate government, and sees tire fuel

Mid-Am Launch Set for New Yokohama Radial

Yokohama Tire Corp. plans to launch its latest medium truck radial at the upcoming Mid-America Trucking Show in Louisville. The newest  tire, the Zenvironment 101ZL, is a premium long-haul steer tire, that, according to John Cooney, Yokohama director of commercial sales, “runs longer, and is more trouble-free and fuel efficient than anything we’ve ever brought

Bridgestone Bandag Launches New Products, Marketing Push

Bridgestone Bandag Tire Solutions introduced two new products – the Bandag brand BDR-HT3 tread and the Firestone FT455 Plus trailer tire – in addition to a new marketing campaign. The BDR-HT3 tread is designed for LTL fleet customers operating single-axle tractors. Used in the drive axle position, it incorporates an innovative tread compound and tread

Rolling Forward: Tiremakers Improve Fleets’ Fuel Efficiency Through Technology

Modern trucking fleets face difficult challenges on a day-to-day basis. Fuel efficiency is one of the most important concerns to the contemporary fleet owner. Volatile oil prices dramatically affect the cost of fleet operations and maintenance. Growing environmental concerns push the development of green technologies and shape consumer perceptions of businesses. New government regulations to

Uphill Climb: Road to Recovery is Steep for Medium Truck Segment

Although 2009 was a tough year across the entire industry, the medium truck tire segment was hit particularly hard. The economic tailspin saw consumers tightening their budgets, which in turn resulted in diminished orders and less shipping. Trucks and other types of freight haulers sat idle, and demand for new tires plummeted. Freight tonnage was