Taking the Long View: Today’s Dealers See the Long Term Benefits of Private Brands
nal exposure that would make them more well-known among consumers. And today, they enjoy much the same level of technology as the majors, but dealers often face an uphill battle convincing consumers of their quality and performance. Most importantly for dealers, however, is that unlike the major brands, private brand lines deliver the territory exclusivity
More Than Just Tires: Private Brand Execs Discuss SKUs, Marketing and Competition
More Than Just Tires Private Brand Execs Discuss SKUs, Marketing and Competition Dealers agree that private brands provide the combination of product quality and profit margins they need to remain vital and competitive in today’s market. But like the major brands, private branders face a number of key issues that cut to the core of
The Big Hole in the Ground
They came from all over the country to discuss the industry, meet friends and look at a giant hole in the ground. But more importantly, they came in record numbers.
Bright Future Ahead?
Bright Future Ahead? It’s easy to forget sometimes that private branders even exist. They are rarely involved in controversy, are often not thought of as being on the cutting edge, and, for the most part, seem to remain in the background of a very public industry. But nothing could be further from the truth. Some