Ride & Drives: Looks So Easy, but More Than Just A Little Planning Goes Into Ride & Drive Events
When dealers hear the term "Ride & Drive," they tend to think of their tire supplier hosting an event to show off its hot new product. The event is usually at some nice locale like Phoenix, Las Vegas or Orlando. Generally, the colder the weather at home, the warmer the event location. And, with luck,
Industry Report
Still a Long Road Ahead for Troubled TiremakerDespite posting the worst losses in the company’s 105-year history, things began to look up for the financially troubled Goodyear Tire & Rubber Co. during a hectic early spring.
When in Rome
Anyone in this industry will tell you, when Pirelli does something, they do it big. Pirelli Tire North America’s (PTNA) recent rollout of four new tires was a two-week worldwide event, with dozens of enthusiast, tire and financial journalists and well over 100 North American dealers in attendance.
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TIRES UNDER FIRE – AGAINContis, Generals, Dunlops and Firestones Eyed
Industry Report
Tire Kingdom Expands Reach With Mueller Buy
Industry Report
Another Recall, Chairman Quits and Lawsuits Stack UpNew problems and some unexpected after-effects of the Bridgestone/Firestone (BFS) recall continue to plague the Nashville-based firm:
And To All, A Good Night
I have a fistful of ideas on bits of paper, but no BIG IDEA for this month. So, ala Larry King, and in an attempt to clear my desk of those bits of paper, here are some random thoughts to close the year: As we all embark on much needed consumer education about tire
No Typical Dealer: College Plan Leads Dayton’s Schardt to Success
No Typical Dealer Diary ProfileDave Schardt, OwnerThe Wheel SourceLocation: Dayton, OhioYears in Operations: 10No. of Bays: 3No. of Techs: 2 mechanics and 2-4 tire changersTire Brands Carried: Yokohama, Toyo, VogueAverage Jobs/Week: 40-50 wheel/tire jobs,10-20 service jobsRetail/Wholesale: 40-50%Other: Non-Tire Services: Springs, shocks, brakes, performance exhaust, superchargers, bolt-on horsepower items, NOS installation and refills, alignments, oil changes,
Get Some Wheel Salvation
Profit Handbook Get Some Wheel Salvation Picture this scenario: Sometime during the process of dismounting, servicing and mounting a tire, the customer’s expensive custom wheel gets seriously damaged. Or this scenario: The wheel comes in damaged, unbeknownst to the customer. Every tire dealer has lived at least one of these situations in the past. And