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Industry Report

Cooper Cutting 1,100 Jobs, Moving Oliver, and Recalling Tires

Dale, Dale, He’s Our Man…

Dale Schermerhorn.Learn that name and learn it well. He’s our new poster boy.Dale lives in Connecticut and drives a Honda Accord. That’s really all I know about good old Dale. Except that he doesn’t keep his tires properly inflated.USA Today – often referred to as the “McPaper” because it serves up news hot, fast and

Industry Report

Hard Decisions Come

OTR Tire Market: Fewer Customers, Bigger Trucks Challenge Even the Best Dealers

OTR Tire Market Fewer Customers, Bigger Trucks Challenge Even the Best Dealers It is by far the most volatile and unpredictable tire segment, operating at a rhythm and pace often well removed from prevailing general economic conditions. With the wide variety of applications and monstrously large equipment getting even bigger, the OTR equipment tire segment

Headbanging Over the Internet

I don’t particularly care for Metallica. But I’ve always been impressed with the band’s co-founder and drummer Lars Ulrich. It’s hard to picture a devout headbanger as being bright, but Lars has proven himself as one of the most intelligent and erudite people in music today. Metallica has been a loud opponent of Napster, a

Business Operations: Minding Your Business Can Be Simple Way to Profit

Profit Handbook Business Operations: Minding Your Business Can Be Simple Way to Profit Independent tire dealers are truly entrepreneurs. Some have the past experience or education necessary to navigate the travails of being an independent businessperson in today’s world. Others rely on pure guts, guile and plenty of hard work, accepting that they will make

Programs Offer Options

Profit Handbook Programs Offer Options There’s a quiet confidence about Dave Crawford. He can get animated, mind you, especially when it comes to discussing "the program." When you ask him why a tire dealer wouldn’t want to join American Car Care Centers (ACCC), the group’s marketing director answers bluntly, "I don’t think they understand the

Customers Getting Tagged

Profit Handbook Customers Getting Tagged There are problems, and there are opportunities. And for most people, the two are totally separate. But for Griffin Brothers Tire Sales in Charlotte, N.C., persistent computer problems opened the door to vast new opportunities to attract and keep retail customers. The five-store independent leveraged computer problems, a borrowed idea

Industry Report

Making the GradeMichelin to Start Grading and Rating Its Truck Tire Dealers

More Than Just Tires: Private Brand Execs Discuss SKUs, Marketing and Competition

More Than Just Tires Private Brand Execs Discuss SKUs, Marketing and Competition Dealers agree that private brands provide the combination of product quality and profit margins they need to remain vital and competitive in today’s market. But like the major brands, private branders face a number of key issues that cut to the core of