The Ties That Bind: How Do Successful Tire Dealers Cope When Home and Work Collide?
What if your boss is Mom or Dad? What if your closest, most trusted business partner is your brother or sister? Do you need a psychiatrist’s couch or a punching bag? Or maybe – just maybe – you don’t have a problem working with and living with relatives 24/7/365. In fact, what if just the
Good Times, Hard Times: With Global Demand Straining OTR Tire Supply, Dealers Must Again Look to Customer Service For Profit Growth, Experts Say
After five or so years of just scraping by, the North American OTR tire market is enjoying a happy problem – warehouse-emptying sales. In fact, the global OTR tire business is having the same problem. But that happy problem has created a larger, more ominous issue: inventories are virtually non-existent, backorders are heavy and manufacturers
Do You Know Us?: If You Don’t, You May be Alienating Your Most Profitable Customers Forever
If you’re like most tire dealers, you’re probably turning your back on the most profitable customers you’ll ever see. Not intentionally, perhaps, but this unique group of customers – tuners, enthusiasts, restylers, whatever you want to call them – is often left frustrated trying to deal with dealers. So, they leave and find another option.
Fast Track to Profits DOT Racing Tires
DOT racing tires, also known as R-compound tires, are hot on the track and off. They boast decent margins, and they practically sell themselves: Customers are educated, experienced and already know what they want. But that doesn’t mean it’s easy to be in the DOT race tire business. More than with any other tire product,
More Than Shocks: Tap Into High Performance Suspensions
More Than Shocks If you think high performance suspension components are only for the performance shop in town, think again. You can tap into this market as well ®“ if you know which products to offer. And, you probably already have all of the equipment and skill you need to get started right now. We’re
Business Opportunities: Use ‘Em or Lose ‘Em
u. The quick fix is to get them to take a closer look at your people. In fact, fleet managers should be encouraged to spend time talking with your tire experts to see which ones can really help them. Ideally, a good fleet manager will strike up a long-term relationship with someone from your staff,
People Can Make or Break You: Building and Keeping a Winning Tire Team
Surrounding yourself with good people is the dream of every manager. From the President of the United States to the store manager at your local Subway, having good people is not a new idea. But here’s the rub. How do you keep them happy? Nearly 70% of tire dealers questioned by Tire Review say they’re
Mounting the Big Boys
Over the last several months, we’ve seen how the demand for ultra-large wheels has risen even higher. The 24-inchers have been out for a year now, and 26-inchers are on the horizon. We’ve covered the marketing potential of selling these monsters, so now it’s time to talk about the equipment necessary to handle them. We’ll
All the Angles
Right Equipment and Knowing What to Look for Cures Alignment Complaints Four-wheel alignments are commonplace in today’s service bays. Even light-duty, 4WD SUVs, such as Honda’s CR-V and Toyota’s RAV4, have independent rear suspensions with both camber and toe adjustments. Even solid, rear-axle vehicles require an alignment head on all four wheels. Without considering rear
Industry Report
Still a Long Road Ahead for Troubled TiremakerDespite posting the worst losses in the company’s 105-year history, things began to look up for the financially troubled Goodyear Tire & Rubber Co. during a hectic early spring.