Marketing & Promotion: Creative Approaches Give You a Competitive Edge
Profit Handbook, Marketing & Promotion: Creative Approaches Give You a Competitive Edge Newspaper ads. Yellow Pages. Radio spots. Flyers. Direct mail. And if you can afford it, the occasional cable TV commercial. These are the basic marketing and promotion tools available to every tire dealer. All come with varying price tags, and all afford varying
Programs Offer Options
Profit Handbook Programs Offer Options There’s a quiet confidence about Dave Crawford. He can get animated, mind you, especially when it comes to discussing "the program." When you ask him why a tire dealer wouldn’t want to join American Car Care Centers (ACCC), the group’s marketing director answers bluntly, "I don’t think they understand the
Industry Report
Making the GradeMichelin to Start Grading and Rating Its Truck Tire Dealers
Industry Report
Cooperative e-ventureSix Tire Giants Join Forces to Create Cost-Saving Internet Exchange
Changing To Meet Changing Needs
Changing To Meet Changing Needs Changes in the medium-duty truck market, as well as rising fuel prices, are driving many of the changes we are now seeing in tires for these vehicles. According to industry statistics, the most popular replacement tire sizes for medium duty commercial trucks from 1996 to 1998 were: 11R22.5, 285/75R22.5 and
Industry Report
Michelin signs eight more retreaders, now claims 38
The Retreading Market: Plants More Productive, But Pressures Putting the Squeeze On
The Retreading Market Plants More Productive, But Pressures Putting the Squeeze On Retreading has been an integral part of the tire industry and American life for over 100 years. From the earliest days of steel-studded leather bands to the first true mold-cure retreading to the innovation of precure treads, and through the necessity brought on
Bright Future Ahead?
Bright Future Ahead? It’s easy to forget sometimes that private branders even exist. They are rarely involved in controversy, are often not thought of as being on the cutting edge, and, for the most part, seem to remain in the background of a very public industry. But nothing could be further from the truth. Some
Industry Report
Changing of the GuardDavid Poisson Resigns from TANA; Heads To Private Sector Job
It Leaves You with Thesaurus
The New Year rang in rather quietly. No Y2K bug eating through our lives. No unfortunate acts of terrorism. No year-end Wall Street panic. But one issue slipped in the door Jan. 1 that could have a serious impact on your — and your commercial fleet customers’ – business.The Federal Motor Carrier Safety Administration (FMCSA)