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The Physics of Force

Without the braking force generated by tires, vehicles can’t stop. Well, actually they can, but it’s hell on wheels – and oil pans. Without cornering forces generated by the tire, a vehicle can’t handle. Well, actually it can if you consider a guardrail as part of a steering system. Practically speaking, without the essential physical

Axle-Specific Tires

Axle-Specific Tires It’s been common practice in the trucking industry to equip Class 5 and larger vehicles with different tire designs on steer, drive and tag or trailer axles. The primary reasons for this are performance and economics. No surprises there, but we need to take a closer look to understand some of the underlying

Dealer Diary: Justly Saying No

Justly Saying No For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus through both a retail store in Dayton

Dealer Diary: Getting It Right

Getting It Right For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus through both a retail store in Dayton

Dealer Diary: Selling Yourself

Selling Yourself By Craig Gifford For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus, through both a retail store

No Typical Dealer: College Plan Leads Dayton’s Schardt to Success

No Typical Dealer Diary ProfileDave Schardt, OwnerThe Wheel SourceLocation: Dayton, OhioYears in Operations: 10No. of Bays: 3No. of Techs: 2 mechanics and 2-4 tire changersTire Brands Carried: Yokohama, Toyo, VogueAverage Jobs/Week: 40-50 wheel/tire jobs,10-20 service jobsRetail/Wholesale: 40-50%Other: Non-Tire Services: Springs, shocks, brakes, performance exhaust, superchargers, bolt-on horsepower items, NOS installation and refills, alignments, oil changes,

Before the Snow Flies: Now Is the Best Time to Get Your Fleet Customers Ready for Winter

Before the Snow Flies Now Is the Best Time to Get Your Fleet Customers Ready for Winter Your trucking fleet customers may work at a constant pace 24/7/365, but Mother Nature doesn’t. Spring and fall serve as pleasant breaks between the two toughest seasons on commercial trucks and truck tires – summer and winter. Now

The Truck Tire/Brake Relationship

The Truck Tire/Brake Relationship Modern trucks have evolved significantly in recent years. Depending on the vantage point of the assessor, today’s over-the-road rigs have been described as innovative, streamlined, incredibly reliable, or as merely highly evolved, electronically assisted versions of some aging basic designs. Most, however, would agree that today’s trucks move more of our

Industry Report

Making the GradeMichelin to Start Grading and Rating Its Truck Tire Dealers