Badge of Honor: Tire/Wheel Certification Offers Customer-Capturing Credibility
What is your impression of someone who has a professional certification? Admiration? Perhaps respect for the achievement or recognition? When you’re being treated for a common cold, do you go to a first-year med student because it isn’t a life threatening illness? Of course not! You see a licensed professional, such as a doctor or
Industry Report
Still a Long Road Ahead for Troubled TiremakerDespite posting the worst losses in the company’s 105-year history, things began to look up for the financially troubled Goodyear Tire & Rubber Co. during a hectic early spring.
Technology Sets Pace for Growing Segments
Technology Sets Pace for Growing Segments Light trucks and SUVs continue to set new sales records, and there’s no sign that the public’s love affair with them is going to cool anytime soon.Some even estimate that by 2004, North American production of light trucks and SUVs will be 40 percent greater than it is now!People