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Method of Madness

New Tire Review 2.0 DVD Puts Vital Tire, Vehicle Data at Your Fingertips

Getting Every Last Drop: Vendors Offer More Than Just Product – But You Have to Take the Time to Benefit

You have five “urgent” phone calls that “must be returned immediately,” an HR crisis that can’t wait, and a customer who demands “you” take care of them. Your insurance carrier thinks you should update your coverage and the bank just called because there is a “problem” with your account. Let’s not forget the fire inspector

While It’s Hot: With the Right Business Approach, Selling Nitrogen Can Pump Up Profits

For the past five or so years, suppliers of nitrogen-inflation equipment have made serious claims. Compared to moisture- and dirt-laden compressed air, nitrogen – a dry, inert gas – runs cooler, does not permeate through rubber as quickly and does not cause rust to develop on steel cords, expensive wheels or tire pressure monitoring sensors.

Inventory Systems; Service Trucks

Software Solutions for Managing Tire Inventory It’s an open secret that good inventory software programs have been out there for a long time. What isn’t as clear is how many tire dealers are using these programs to their best advantage. Some are, some aren’t; it’s the latter we’re worried about. Did you know that with

Inaugural Automotive Brake Safety Week Set

(Akron/Tire Review) The Motorist Assurance Program (MAP) will sponsor a week-long, nationwide consumer education and vehicle inspection campaign on automotive brake system safety.

MAP Announces Inaugural Automotive Brake Safety Week

(Akron/Tire Review) The Motorist Assurance Program (MAP) will sponsor a week-long, nationwide consumer education and vehicle inspection campaign on automotive brake system safety.

The ROI Quandary

When tough times come around,companies generally slash advertising spending. Advertising is a particularly easytarget for cost cutting because few companies have developed reliable ways totrack or predict return on investment (ROI). Instead, advertising budgets areoften calculated strictly as a percentage of revenues or based on the previousyear’s budget, with little attempt to determine how much

Bendix Offers Technician Brake System Training

(Akron/Tire Review) To help technicians better understand automotive braking systems, Bendix offers several training classes, covering hydraulic braking, light truck and SUV ABS systems, Delphi VI ABS and traction control systems, import brakes, braking electronics and more.

Hankook’s T-station Enters China

(Staffordshire, U.K./Tyres & Accessories) Hankook has opened the first of its T-station centres outside of South Korea.

Advertising ROI: Image is Everything, But Profit Power is in Numbers

In many independent businesses, advertising gets a bad rap. When times are tough, it’s the first to go. When times are tremendous, it’s the last priority. Any business expense without an immediate, noticeable return won’t make the top of a tire dealer’s to-do list, especially when that list is miles long, crammed with the hundreds