Programs Offer Options
Profit Handbook Programs Offer Options There’s a quiet confidence about Dave Crawford. He can get animated, mind you, especially when it comes to discussing "the program." When you ask him why a tire dealer wouldn’t want to join American Car Care Centers (ACCC), the group’s marketing director answers bluntly, "I don’t think they understand the
Customers Getting Tagged
Profit Handbook Customers Getting Tagged There are problems, and there are opportunities. And for most people, the two are totally separate. But for Griffin Brothers Tire Sales in Charlotte, N.C., persistent computer problems opened the door to vast new opportunities to attract and keep retail customers. The five-store independent leveraged computer problems, a borrowed idea
Turn Scrap Into Gold
Turn Scrap Into Gold For today’s tire dealer, take-offs and scrap tires can be a unique profit center – and produce bottom line money on multiple levels.And one national company is working to help dealers not only make more money, but make a positive environmental statement, as well.If the two sound divergent, they aren’t. In
Commercial Tires:Much to Consider in Attacking This Profitable Segment
pplier with state-of-the-art product. And, of course, you have to provide quality service at affordable prices.Those are obstacles some dealers don’t want to hurdle. But to get the business, you have to let commercial accounts know that you’re out there. If you’re not actively searching for profits, someone else is.One thing a dealer can do
Industry Report
Making the GradeMichelin to Start Grading and Rating Its Truck Tire Dealers
Baja Racing: Not For the Faint of Heart
I had only one thought while standing in the middle of the Mexican desert.How on earth did I get here?
Basketball? No…It’s Tire Retailing
Around the middle of the second half, I realized what I was watching. Sure, on the face of it Michigan State was systematically dismantling Florida in the NCAA finals. But what we were really watching was a perfect metaphor for the state of tire retailing.Fresh-faced, flashy underclassmen versus patient, methodical upperclassmen. Youth vs. experience. Slick
Truck Tires for Work or Play
Truck Tires for Work or Play Truck tires for light- and medium-duty Class 3-6 trucks have historically been general-purpose offerings. This made perfectly good sense for many years as these vehicles, such as the Class 3 dually pickups, often served in personal-use applications.Even most commercial uses, such as pickups and vans used by plumbers, electricians
Taking the Long View: Today’s Dealers See the Long Term Benefits of Private Brands
nal exposure that would make them more well-known among consumers. And today, they enjoy much the same level of technology as the majors, but dealers often face an uphill battle convincing consumers of their quality and performance. Most importantly for dealers, however, is that unlike the major brands, private brand lines deliver the territory exclusivity
Selling in the Private Market
Selling in the Private Market “We’ve been in business 21 years and never carried name brand tires.” This is the eighth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals with, and his thoughts on the industry in general.This