Hercules Celebrates 50th Anniversary in Style
Happy Golden Anniversary, Hercules. That was the message for dealers when the Hercules Tire & Rubber Co. met in Cincinnati, Ohio, to celebrate its 50th anniversary.
Public Relations 101: Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest
Public Relations 101 Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest Donald Trump has a pretty easy time getting his name out in the press. But it doesn’t take Donald Trump money to get your name known as the best tire shop in town. Boosting your customer base may only require
Dealer Diary: On Their Minds
On Their Minds For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their businesses.Both Dave Schardt, president of The Wheel Source in Dayton, Ohio, and Barry Steinberg, owner of Direct Tire and Auto Service in Boston, have
Industry Report
Responding to TerrorIndustry Quick With Assistance, Donations
How They See It
For the past nine years, Tire Review has asked its readers one very important question: How well do the tire brands you offer perform for you?
Mere Coincidences?
You don’t have to be deaf, dumb, blind or even nasally challenged to know there’s something really smelly about the Ford Explorer. Bridgestone/Firestone Inc. (BFS) has taken the brunt of the negative publicity, and suffered significant financial and perception damage, because of concerns that a "high" number of its tires failed on one particular vehicle.
Withering in the Field: Ag Dealers Can Remain Profitable in a Down Market
Withering in the Field Ag Dealers Can Remain Profitable in a Down Market It’s late August, and for a farmer the harvest is right around the corner. But there’s a problem. The corn is a good foot shorter than it should be this time of year. Nothing can be done. The weather isn’t cooperating –
Git Yer Red Hots Here!
When it all went down, the media called Bridgestone/Firestone’s split from Ford a "bitter divorce," comparing it to the Charles-Diana split. That little Brit spat was nothing. Not when you’re watching these companies go at it like two jealous cheerleaders slap-fighting in the school hallway. Lost in all the moaning about the end of a
Knock, Knock, Knock: How to Stay Safe When Uncle Sam Comes Calling
Knock Knock Knock How to Stay Safe When Uncle Sam Comes Calling Most employers do their best to provide employees with a safe workplace, and few, if any, intentionally disregard safety or environmental regulations at the expense of the well-being of their workers or the community. Owners of small businesses find it almost impossible to
Their Best Interest: Honesty and Going By the Book The Only Way to Keep Customers
Their Best Interest Honesty and Going By the Book The Only Way to Keep Customers Diary ProfileBarry Steinberg, OwnerDirect Tire (Four locations)Location: Boston, Mass.Years in Operations: 26No. of Bays: 50No. of Techs: 22 service techs and 34 tire techsTire Brands Carried: Toyo, Cooper, Dunlop, Falken and PirelliAverage Jobs/Day: 275-325Tire/Service: 45%/55%Other Non-Tire Services: Complete undercar services, brakes,