Industry Report
Michelin signs eight more retreaders, now claims 38
Bright Future Ahead?
Bright Future Ahead? It’s easy to forget sometimes that private branders even exist. They are rarely involved in controversy, are often not thought of as being on the cutting edge, and, for the most part, seem to remain in the background of a very public industry. But nothing could be further from the truth. Some
Dealer Diary: Employees Benefit
Employees Benefit ‘The employees absolutely get along with each other. They’re friends.’This is the fifth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals with, and his thoughts on the industry in general.This year, our Dealer Diary series, written
Wet ‘N’ Wild
Wet ‘N’ Wild When it comes to wet weather tires, the story is simple. One tire manufacturer created what was termed as the first dedicated rain tire line, and other tire makers followed suit. But, the evolution of the rain tire hasn’t stopped there. The ability to evacuate water quickly has always been an expressed
Make Opportunity Knock: Commercial Light Truck Fleets Full of Untapped Potential
Make Opportunity Knock Commercial Light Truck Fleets Full of Untapped Potential Tire dealers are constantly looking for ways to increase business – especially long-term loyal business. But one of the easiest sales and profit avenues is right under most dealers’ noses. And not getting noticed. "My estimate is 75 percent of all commercial light truck
Industry Report
Company will market BFGoodrich Scorcher T/A’s over the Internet
Cashing in On Broadline Tires
Cashing in On Broadline Tires Everyone buys them. Everyone sells them. But nobody is quite sure what they are anymore. And it appears they won’t last much longer, if they even exist now. Broadline tires. Back in the days of bias ply and bias-belted tires – and even after radials took over – the term