13 Hidden Sales Boosters: Sales Sagging? Pick Them Up With These Not-So-Secret Opportunities
“Dang it! This is the fourth month we haven’t made our sales target. What’s going on? I’ll bet it was that last price increase. Those tire companies just keep hitting us for more and more, and we can barely get any tires! And, betcha that new discounter in the next town is getting all my
BIG Tires and Wheels
This is the second part of our look back at the recent the SEMA Show. Last month, the performance-minded were treated to some of the best and most innovative products to hit the street for 2004. This month, it’s all about trucks. Take a look at what’s coming and what’s already here. Toyo Tire USA
Industry Report
Goodyear Tire & Rubber Co. received a one-month extension from its various banks to comply with loan agreement covenants that, among other things, would have forced the struggling tiremaker to make a $500 million contribution to its underfunded pension program. The extension was granted Mar. 5, two days before a temporary waiver was set to expire, and expires Apr. 4.
Public Relations 101: Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest
Public Relations 101 Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest Donald Trump has a pretty easy time getting his name out in the press. But it doesn’t take Donald Trump money to get your name known as the best tire shop in town. Boosting your customer base may only require
Tire Pressure Monitoring Systems: How They’ll Work and What They Mean to You
Maintaining the proper inflation in tires is a subject that is as old as tires themselves. This issue has been likened to keeping the right amount of oil in the car’s crankcase – don’t do it and the engine will fail. The good news is that air doesn’t need to be changed periodically – though
Capital Idea: Pieces of Equipment are a Big Piece of the Puzzle
Capital Idea Pieces of Equipment are a Big Piece of the Puzzle To the layman, the only two things needed to open a tire dealership are tires and customers. Too bad that’s not even the majority of the equation. A lot more goes into being successful. Things like quality service, quality technicians, advertising. And let’s
Getting To Know You
Getting To Know You “You have to make time. You don’t have to be at all the meetings, but you want people know you’re out there.” This is the fifth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals