Start at the Beginning
Start at the Beginning Welcome to Wheel Turnings, a new regular column that will discuss important – and, we hope, valuable – technical and application issues with custom wheels and tire/wheel packages. In our ever-changing industry, we must always be aware of what our retail customers need and demand from us. First, a little bit
Brains Match Muscle: The Intelligent Tire
Brains Match Muscleas Tire Chips Finally Hit the Market The Intelligent Tire. Many see it as a myth, an unworkable idea with no real world merit. Others see it as the wave of the future, a screaming-to-be-born combination of technologies that will solve so many tire maintenance matters. It’s no secret that tire manufactures have
Dealer Diary: Selling Yourself
Selling Yourself By Craig Gifford For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus, through both a retail store
Turn Scrap Into Gold
Turn Scrap Into Gold For today’s tire dealer, take-offs and scrap tires can be a unique profit center – and produce bottom line money on multiple levels.And one national company is working to help dealers not only make more money, but make a positive environmental statement, as well.If the two sound divergent, they aren’t. In