Wheel Anatomy: Part I
Arguably one of the most aesthetic components of any vehicle, wheels reflect the owner’s style, personality and, in many cases, the size of his or her bank account. But wheels encompass much more than just good looks. Looking beyond the final product all the way back to the beginning, we discover an idea or inspiration
Do You Know Us?: If You Don’t, You May be Alienating Your Most Profitable Customers Forever
If you’re like most tire dealers, you’re probably turning your back on the most profitable customers you’ll ever see. Not intentionally, perhaps, but this unique group of customers – tuners, enthusiasts, restylers, whatever you want to call them – is often left frustrated trying to deal with dealers. So, they leave and find another option.
Wheel Dressings
We often look only at the final product, without giving much thought as to how wheels are made, how the finish is applied or what makes one type of wheel more or less expensive than another. But product knowledge will help you improve your sales when talking to your customer. This month continues a series
Hot Winter Wheels
If you’re busy ordering winter tires right now, don’t forget about the wheels. It’s July. It’s hot. You’re about to melt, and it’s time to think about winter wheels? That’s right ®“ winter wheel season will be creeping upon us in a few months. So, why not talk about winter wheels now? Just like winter
Marketing Wheels
Over the last several months, you’ve learned a great deal about new products. That’s good, but if you don’t have the right product or, worse, too much of the wrong product, you can’t close a deal. Now, it’s time to develop your business and selling skills. In this first of a two-part segment, we’ll discuss
Biz Smarts Have No Gender
Women the weaker sex? Bite your tongue. Whether you’re male or female, to be successful in the retail or wholesale tire industry, you need business smarts, the ability to overcome challenges, and, above all, brass knuckles. An interesting combination of softness, intelligence and fiery spunk, women tire dealers are roaring. Once an oddity in a
Spring Fever
Spring will be here before you know it. And that means a spike in your custom wheel and tire sales. Tax refunds, big auto events and military homecomings will soon be coming, and people will be ready to spend. Here are some tips on how to leverage spring fever and make the most of new
Industry Report
Reports Say Georgia Site of Planned Toyo PlantIt’s existing capacity stretched to the limit, Toyo Tire & Rubber Co. took a giant step forward, announcing on Feb. 17 plans for a new $150-million passenger and light truck/SUV tire plant that would come on stream in 2006. News reports out of Atlanta in early February indicated the company received approval to build the plant in Bartow County, Ga., about 60 miles north of Atlanta. Toyo said the plant would have the capacity to produce two million consumer tires per year.
BIG Tires and Wheels
This is the second part of our look back at the recent the SEMA Show. Last month, the performance-minded were treated to some of the best and most innovative products to hit the street for 2004. This month, it’s all about trucks. Take a look at what’s coming and what’s already here. Toyo Tire USA
Peaks and Valleys:
Like the economy, Alliance Tire Co. (1992) Ltd. has bounced up and down in the North American market, feeling the effects of pressure from all over the globe. But after a few years on the down slope, Alliance is making a strong comeback, posting its first quarterly profits in years. And the tiremaker’s new top management is looking to rebuild its North American presence with some technological advances and market positioning.