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Yokohama’s King on Tire Labeling, New Tire and Modern Tire Buyers

Dan King, 47, has spent his entire life in the tire industry, first with his family’s Bymar Tire & Brake in Mission Viejo, Calif., where he started working at age 12, and today as vice president of sales and marketing for Yokohama Tire Corp. Like many children of tire dealers, King benefited with a good

Eco-Conscious SUV Tire From Pirelli

Pirelli has launched its new Scorpion Verde, developed to meet what the company perceives as the SUV market’s need for increased fuel efficiency. With more than just one eye on upcoming tire labeling regulations, Pirelli claims that the Scorpion Verde boasts greatly improved rolling resistance from previous high performance SUV offerings, making it “the first

LIVE AT SEMA: Pirelli Plans to Make Some Noise

Pirelli Tire North America has big plans for this year’s SEMA Show, with launches of key new “green” tires. Set to be launched at the show are the Scorpion Verde All Season and the P Zero Trofeo. Designed for SUVs, crossovers and light trucks, the Scorpion Verde All Season delivers improved performance in wet braking,

GM to Cut 21,000 U.S. Jobs, Shed Pontiac

(AP) General Motors Corp. said it will cut 21,000 U.S. factory jobs by next year, phase out its storied Pontiac brand and ask the government to take company stock in exchange for half GM’s government debt as part of a major restructuring effort needed to get more government aid.

Forward Thinking: New Models Mean New Customization Options

Over the last few months, we discussed what industry experts and retailers are predicting for the near future. In light of those views, this month we’ll focus on several new vehicles that are heading our way. As much as I love the growl of a V8 and respect the power of a forced induction 2.0

New Touring Tire from Yokohama

Yokohama Tire Corp. has launched the Avid Touring-S, which will be available in the U.S. later this fall.

Price Drop Hints Oil Bubble Could Pop

(AP) The price of oil recorded its biggest weekly drop ever, and a gallon of gas finally pulled back from its record high. So is it time to declare the energy bubble popped?

Revamped Styling: Toyo Launches New, Improved High Performance Tire

Toyo Launches New, Improved High Performance Tire

Toyo Unveils New High Performance Tire

Toyo Tire U.S.A. Corp. launched its new tire, created for SUVs, sport trucks and select crossovers, earlier this week.

Enchanting Results: Conti Gold Dealer Program’s Growth Offers Rewards for Members

Conti Gold Dealer Program’s Growth Offers Rewards for Members