Goodyear Promotion an Award Finalist
(Staffordshire, U.K./Tyres & Accessories) Goodyear’s “name-the-blimp” contest is in the running to receive a U.S. public relations award.
Goodyear Plans to Sell Park Area
(Akron/Tire Review) The Akron Beacon Journal reported that Goodyear has put its Wingfoot Lake park near Akron up for sale.
Goodyear Christens Spirit of Innovation
(Akron/Tire Review) In front of 6,000 spectators, dignitaries and employees, Goodyear Tire & Rubber Co. christened its newest blimp – Spirit of Innovation – this morning.
Wingfoot Express Rolls Again for New Commercial Tire Centers
(Akron/Tire Review) The Wingfoot Express is returning to U.S. highways, but this time, it is promoting Wingfoot Commercial Tire Systems’ new truck tire centers.
Goodyear Launches Major Push Behind “Cars”
(Akron/Tire Review) Goodyear plans to make as much hay as possible from its involvement with Disney/Pixar’s summer blockbuster “Cars.”
Fire Damages Historic Goodyear Airdock
(Akron/Tire Review) A flash fire apparently started by welding work caused a fire that damaged the historic Goodyear Airdock in Akron earlier today.
Goodyear Provides Aerial Olympic Coverage
(Clacton, U.K./Tyres & Accessories) With a record total of 418 hours of Olympic television coverage, NBC will use The Goodyear Tire & Rubber Co. to provide aerial coverage for U.S. television of the Winter Olympics from Torino, Italy.
Strange But True Tire Tales
Too often, we’re consumed by the Ordinary. We get into our daily routines and never waver. No matter how much you love what you do every day, it’s still refreshing to take a break once in a while from the Everyday. To help you do that, we’ve tracked down some of the most unusual tire
Advergaming: The Future of High Performance Advertising?
High performance tire and wheel companies certainly know a thing or two about how to reach consumers. Specialty enthusiast magazines are stuffed with ads from these companies, and most have highly interactive Web sites – all designed to reach that red-hot 18-25-year-old market. But a new and highly popular form of brand and product promotion
Industry Report
Reports Say Georgia Site of Planned Toyo PlantIt’s existing capacity stretched to the limit, Toyo Tire & Rubber Co. took a giant step forward, announcing on Feb. 17 plans for a new $150-million passenger and light truck/SUV tire plant that would come on stream in 2006. News reports out of Atlanta in early February indicated the company received approval to build the plant in Bartow County, Ga., about 60 miles north of Atlanta. Toyo said the plant would have the capacity to produce two million consumer tires per year.