Goodyear Finally Sells Lake Property
After two years on the market, Goodyear Tire & Rubber Co. was finally able to sell its Wingfoot Lake property near Akron.
Daydream Believer: Bruised Brain? Burn Out? What Did I Really Miss?
When the spot came up I really wasn’t paying much attention. I usually tune out when commercials come on, preferring to save my gray matter for more important pursuits. But then, out of the corner of my eye, I saw a tire roll up. It wasn’t a commercial for any of the tire companies ‘cause
Tough Times Are No Time to Turn Off Your Marketing
Tire dealers who aren’t using all of the marketing tools available to them probably aren’t selling all of the tires and vehicle service that they could. To be sure, many marketing tools add expense, and in these tough times no dealer wants to add to the operating line. But there are many solid, no- or
Goodyear Promotes Safety in New Ad Campaign
Goodyear is highlighting the safety aspects of its products through a new integrated advertising campaign.
Goodyear Donates Historic Photo Collection
Goodyear Tire & Rubber Co. has donated a collection of some 70 years worth of company photography to the University of Akron.
Goodyear ‘Gets There’ With Award
Goodyear Tire & Rubber Co. and its advertising agencies – McCann Erickson, New York; MPG, Boston; and HFA, Akron – were awarded an Effie Award June 4 for the 2007 Goodyear “Get there” marketing campaign.
Getting There: Goodyear Promises More Innovation to Help Dealers Grow
Goodyear Promises More Innovation to Help Dealers Grow
Goodyear Using Ads to Lead Race Fans to Daytona
As the exclusive tire supplier of NASCAR’s three largest racing series, Goodyear Tire & Rubber Co. unveiled its newest advertising messages to reinforce its leadership role in NASCAR and consumer tire innovation.
Very Excited’: Goodyear Shares Plans to ‘Get There’ With Dealers at Annual Meeting
Goodyear Shares Plans to ‘Get There’ With Dealers at Annual Meeting
Goodyear Debuts Ad Campaign at Dealer Conference, Renews NASCAR Contract
(Akron/Tire Review) Today, Goodyear Tire & Rubber Co. introduced dealers to a new consumer marketing and advertising campaign that supports an all-new theme for the Goodyear brand: “Get There.”