Titan Sponsors Outlaw Young Guns Program
Titan International, Inc. announced its three-year title sponsorship of the new Outlaw Young Guns program from the Outlaw Truck and Tractor Pulling Association. Titan will be creating a series of competitions, within its regular pulling schedule for drivers 16 to 25 years old across the Western Midwest and Central corn belt states this summer. Kelsie
What is Your Tire Technician Training Focus in 2022?
The Tire Review Crew recently visited the annual K&M Tire Dealer Conference, this year in Kansas City, and while we were there, it was our goal to get a pulse on the industry by tracking down tire dealers and asking them our most burning questions. This week, that question is: What is your technician training
Why You Should Replace Control Arms and Bushings in Pairs
Some customers’ tires can wear out prematurely because suspension geometry is not being maintained over bumpy roads or going around curves. Experts say control arms on modern vehicles have two primary responsibilities: control and isolation. In this Tire Review Continental Tire Garage Studio video, we’ll discuss the importance of replacing control arms and bushings when
Keeping Your Shop Cool As the Weather Warms Up
In recent years, it seems like the heat has ramped up across the country – especially as the summer months approach and spring comes to an end. Long gone are the days when working outside or in an open service bay may have been pleasant, as now workers are suffering from increasingly severe heat events.
Should You Focus on Tire Sales or Service?
Where is the money coming from, tires or service? For many tire dealers, this is clear-cut, but for some, it’s difficult to know what tires and service successes to lean into and which are short-lived blips on the radar. Some dealers focus all their efforts on sales, devoting service time only to flat repairs, mounting
Give Your Customers this Road Trip Checklist
During the COVID-19 pandemic, travelers had uncertainty about traveling via airplane, and more people traveled by car last year and in 2020. This year, with higher gas prices, travelers may also opt to travel by car or stay grounded. In this Tire Review Continental Tire Garage Studio video, we will discuss the trend to get
Your POS System is a Data Mine and Can Improve Your Marketing
Your Point-of-Sale (POS) system holds a substantial amount of data about your customers and the products they buy. So, if you are just letting that data sit around, you could be missing out on a treasure trove of marketing data. Experts from the research company Growth from Knowledge (GfK), which gathers tire sell-out data from
Call ‘A/T Lite’ Tires What You Will – This Segment’s Making a Name for Itself
A new tire segment popped into the marketplace a few years back. It’s built for consumers I’d refer to as “mild adventurers” – those who sometimes want to take their CUV over the river and through the woods to get to Grandma’s weird forest house, but still need a quiet, comfortable ride with great fuel
Is Your Shop EV Ready?
Through the years, tire and auto shops have adapted to various automotive evolutions … computer diagnostics, ABS, traction control, and more. Those were gradual changes that were eventually embraced and handled in terms of aftermarket sales and service. The new question is: Are you EV-ready? It doesn’t matter if you’re personally a lover or hater
Cultivating a Company Culture in Your Tire Business
The coronavirus pandemic has generated headlines nationwide for the lasting impact it’s left, in one form or another, on seemingly every industry in the global market. And while a great deal of progress has been made in revitalizing our cities and communities, there are a variety of economic challenges that are only becoming increasingly exacerbated
