Is the Light Truck/SUV Market Too Specialized
Is the Light Truck/SUV Market Too Specialized The light truck and SUV category is many things to many different people. First and foremost, it’s a booming market. The popularity of the LT/SUV tires has been amazing, and shows no sign of letting up anytime soon. All over, dealers are capitalizing on the profitability of carrying
Make Opportunity Knock: Commercial Light Truck Fleets Full of Untapped Potential
Make Opportunity Knock Commercial Light Truck Fleets Full of Untapped Potential Tire dealers are constantly looking for ways to increase business – especially long-term loyal business. But one of the easiest sales and profit avenues is right under most dealers’ noses. And not getting noticed. "My estimate is 75 percent of all commercial light truck
Tire Inspection: The Key to Reliable Repair
recently saw a perfect example of the problem. “A shop foreman was proudly showing me a tire which had just been repaired by one of his crew,” said Garrett. ®From all outward appearances it was a beautiful repair job,® Garrett said, ®but, as we carefully looked at the tire, it was obvious it had been
Getting To Know You
Getting To Know You “You have to make time. You don’t have to be at all the meetings, but you want people know you’re out there.” This is the fifth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals
Industry Report
Company will market BFGoodrich Scorcher T/A’s over the Internet
No More Excuses: Goodyear Lays it All Out
Goodyear lays it all out at first combined dealer meeting
Cracking the Corporate Culture Club
Having recently changed jobs — and cities and states ®€” the issue of corporate cultures came to mind. I’ve had some experience with a variety of corporate cultures. Small family-owned companies. Large mega-corporations. North and south. Some great, others simply confounding. There’ve been countless articles about the corporate culture thing — why they are good,
Cashing in On Broadline Tires
Cashing in On Broadline Tires Everyone buys them. Everyone sells them. But nobody is quite sure what they are anymore. And it appears they won’t last much longer, if they even exist now. Broadline tires. Back in the days of bias ply and bias-belted tires – and even after radials took over – the term
Dealer Diary: Commercial Crossover
Commercial Crossover Dealer Name: Sparks Commercial TireLocation: Findlay, OHYears in Operation: 13Number of Employees: 20Repair Specialty: Brakes and springsAverage Number of Repair Orders per week: 105Tire/Service Sales mix: 80 percent tires This is the fourth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it,