Goodyear’s newest ad in its "Goodyear Get there" campaign aired during the Feb. 17 Fox telecast of the 50th running of the Daytona 500. Titled "Follow the Leader," the ad shows the Goodyear Blimp leading the way toward a racetrack, with race fans, and even race drivers, recognizing the blimp above. The final scene shows the blimp in flight with lines of traffic following the aerial icon to get to the track.
"The Daytona 500 is one of the most attention-getting sporting events in the world, and the fact that this year’s race marks the 50th anniversary adds even more excitement," said Marty Kozar, Goodyear’s director of marketing services. "This event, with its thousands of on-site spectators and millions more watching at home, is a perfect platform for Goodyear to launch new advertising for 2008."
In a nod to its products that help carry millions of travelers to their destinations, Goodyear developed an advertising campaign built upon the theme of "get there," which has appeared in television and print ads, along with radio, Internet and retail marketing channels since early 2007, the company said.
Goodyear and NASCAR jointly announced in 2007 an extended agreement for Goodyear to continue as the exclusive tire used in NASCAR’s top three racing series for the next five years. The agreement through 2012 named Goodyear the "exclusive tire supplier" of NASCAR’s Sprint Cup Series, the NASCAR Nationwide Series and the NASCAR Craftsman Truck Series. (Tire Review/Akron)
