The Real Rewards of Editorial Excellence
The editorial product of any business-to-business magazine worth its salt should provide readers with information that raises questions, offers insight, and uncovers vital issues important to a particular industry, as well as keep its readers up to speed on the latest product, supplier and industry developments.
All This and More – for $300
What if someone came into your shop today and told you they would do all your marketing and promotion, would represent you and your products at numerous trade shows across the continent, would produce dozens of print and video news releases supporting your business, would monitor media coverage of your business in virtually every newspaper
Programs Offer Options
Profit Handbook Programs Offer Options There’s a quiet confidence about Dave Crawford. He can get animated, mind you, especially when it comes to discussing "the program." When you ask him why a tire dealer wouldn’t want to join American Car Care Centers (ACCC), the group’s marketing director answers bluntly, "I don’t think they understand the
Industry Report
Making the GradeMichelin to Start Grading and Rating Its Truck Tire Dealers
Truck Tires for Work or Play
Truck Tires for Work or Play Truck tires for light- and medium-duty Class 3-6 trucks have historically been general-purpose offerings. This made perfectly good sense for many years as these vehicles, such as the Class 3 dually pickups, often served in personal-use applications.Even most commercial uses, such as pickups and vans used by plumbers, electricians
Selling in the Private Market
Selling in the Private Market “We’ve been in business 21 years and never carried name brand tires.” This is the eighth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals with, and his thoughts on the industry in general.This
Industry Report
Cooperative e-ventureSix Tire Giants Join Forces to Create Cost-Saving Internet Exchange
More Than Just Tires: Private Brand Execs Discuss SKUs, Marketing and Competition
More Than Just Tires Private Brand Execs Discuss SKUs, Marketing and Competition Dealers agree that private brands provide the combination of product quality and profit margins they need to remain vital and competitive in today’s market. But like the major brands, private branders face a number of key issues that cut to the core of
It’s all about logistics, not trucks
This is a perfect issue for me to stroll down memory lane and talk trucks. No, not SUVs, pickups or delivery trucks, but the big boys.
An Evolution that Significantly Changed Component Management
Sharppoints Savvy truck fleet maintenance managers who’ve been around the business for awhile recognize an evolution that has significantly changed their approach to component management. While the basics of selecting good quality components and maintaining them in service is still the primary focus, what could be generally described as "problem management" has slowly been replaced