The Real Rewards of Editorial Excellence
The editorial product of any business-to-business magazine worth its salt should provide readers with information that raises questions, offers insight, and uncovers vital issues important to a particular industry, as well as keep its readers up to speed on the latest product, supplier and industry developments.
Uptime, Downtime and Profitability
Uptime, Downtime and Profitability Since the primary focus of this month’s issue is profitability, and the subject matter of this column is commercial tires, let’s take a close look at some of the trends in the commercial vehicle industry and brainstorm a bit to see how these might positively impact your business.One of the most
Vehicle Service: Most Dealers Offer Service, But Opportunities Remain
Profit Handbook Vehicle Service: Most Dealers Offer Service, But Opportunities Remain Most tire dealers don’ consider themselves as vehicle service outlets, but most dealers derive a substantial portion of their revenue – and overall profits – from vehicle service sales. According to Tire Review’s 1999 Tire Dealer Profile Study, 81% of tire dealers do some
Marketing & Promotion: Creative Approaches Give You a Competitive Edge
Profit Handbook, Marketing & Promotion: Creative Approaches Give You a Competitive Edge Newspaper ads. Yellow Pages. Radio spots. Flyers. Direct mail. And if you can afford it, the occasional cable TV commercial. These are the basic marketing and promotion tools available to every tire dealer. All come with varying price tags, and all afford varying
Takin’ Care of Business
Profit Handbook Takin’ Care of Business There is an over-used, oft picked-on phrase that goes something like "TCB." Better known as "Takin’ Care of Business." It’s a business model for some, a laugh for others. While the phrase is trite, it is still accurate in describing tire dealers that handle commercial accounts – especially time-sensitive
Programs Offer Options
Profit Handbook Programs Offer Options There’s a quiet confidence about Dave Crawford. He can get animated, mind you, especially when it comes to discussing "the program." When you ask him why a tire dealer wouldn’t want to join American Car Care Centers (ACCC), the group’s marketing director answers bluntly, "I don’t think they understand the
Customers Getting Tagged
Profit Handbook Customers Getting Tagged There are problems, and there are opportunities. And for most people, the two are totally separate. But for Griffin Brothers Tire Sales in Charlotte, N.C., persistent computer problems opened the door to vast new opportunities to attract and keep retail customers. The five-store independent leveraged computer problems, a borrowed idea
Turn Scrap Into Gold
Turn Scrap Into Gold For today’s tire dealer, take-offs and scrap tires can be a unique profit center – and produce bottom line money on multiple levels.And one national company is working to help dealers not only make more money, but make a positive environmental statement, as well.If the two sound divergent, they aren’t. In
Industry Report
Making the GradeMichelin to Start Grading and Rating Its Truck Tire Dealers
Truck Tires for Work or Play
Truck Tires for Work or Play Truck tires for light- and medium-duty Class 3-6 trucks have historically been general-purpose offerings. This made perfectly good sense for many years as these vehicles, such as the Class 3 dually pickups, often served in personal-use applications.Even most commercial uses, such as pickups and vans used by plumbers, electricians