Step by Step: Cooper Will Keep Focus While Tackling Truck Tire Market
Quiet, unassuming, close-to-the-vest, Larry Enders is a perfect fit with Cooper Tire & Rubber Co. Now president of Cooper’s recently formed commercial tire division, the 38-year Standard Products veteran and former head of Oliver Retreading Systems sat down with Tire Review in his Findlay, Ohio, office to talk about how his division is going to
It’s Time to Get Yours!
In my opinion, Alan Greenspan has done a wonderful job fighting the battle against inflation and recession, and is trying to maintain an economy that, for the most part, works for all of us.
Where’s The Smoking Gun???
Police detectives call it "the smoking gun." It’s that key piece of absolutely indisputable evidence that seals the case. The smoking gun is the perfect counter to any argument of innocence. Yet finding that bit of evidentiary nirvana is not as simple as the name implies. Sometimes it takes some serious digging and rooting and
Case 1: Change The Air in There
Case 1: Change The Air in There When dealers consider tire inflation as a potential source of added profits, most immediately think they should start charging for air. This ploy became popular among self-serve gas stations and a few dealers, and instantly angered consumers who couldn’t understand why the substance they freely breath should cost
Case 4: Build With Brands
Case 4: Build With Brands Car comes in for service. It’s 7 in the morning, and you’re working through your first real cup of coffee for the day. Customer is complaining that his brakes "seem to be scraping" and the front-end is "squishy." You brush off the customer’s command of vehicle technology, finish the work
Case 5: Right Money For Right Repairs
Case 5: Right Money For Right Repairs Can you make money selling complete tire repair service to your retail customers? Most of you would likely answer "No," grumbling about having to fix tires because that’s what the customer expects. According to Jerry Davis of Group 31 Inc., and Bill Johnson and Buck Blair at Tech
Case 6: Take Care of Your Community
Case 6: Take Care of Your Community Marketing is critical. No matter what a dealer does, no matter how a dealer does it, some form of marketing plan will be beneficial. Some plans will work much better than others. But as long as the dealer is working to get his name in front of potential
Get More ‘Sell’: Prepared and Creative Sales Team Can Conquer Objections and Add Sales
Get More ‘Sell’ Prepared and Creative Sales Team Can Conquer Objections and Add Sales You probably spend plenty of effort and money on advertising, signage, business location and inventory breadth. All this is designed to attract prospects. So everyone coming through your door represents an investment, and those walking back out without buying is an
Industry Report
Cooper Builds Up Commercial Division With Hercules PurchaseThe best business deals, they say, are the ones that are clear win-wins for both parties.
What Good Are Associations?
"Every man owes a part of his time and money to the business or industry in which he is engaged. No man has a moral right to withhold his support from an organization that is striving to improve conditions within his sphere." – Theodore Roosevelt