Tire Dealers Must Stand Ready to Help Fleets Meet CSA Regulations
Commercial trucking fleets are spending a lot of time these days trying to meet all of the rules and regulations in FMCSA’s rollout of CSA (Compliance, Safety & Accountability), which officially began December 2010. Tire dealers need to take the time to understand the newest government safety improvement program for commercial vehicles. Fleets and drivers
Tires and Dealers Have Become Part of the Wide World of Sports
Tires have long been associated with motorsports. And perhaps because you can’t drive racecars without race tires, for decades – a century, even – tire manufacturers have flocked to the sport through various sponsorships and initiatives.One trend that has gained some serious traction in recent years is non-racing sports marketing. Whether it’s scoring points with
Tires for Versatile Skid-Steer Loaders Offer Dealers Steady Profits
When discussing investments and economic security, most experts recommend the same strategy: diversification. That way, when one segment of the market falls, all your eggs aren’t in the same proverbial basket. In a way, the same principle can be applied to the skid-steer loader tire market. Because of the machine’s capacity for special attachments and
New Research Shows How Women See Tire Buying Experience
Exactly how do women approach the entire tire buying experience? What are they looking for?? What do they expect? And how important are brands and pricing? Over the years, a lot of people have been most happy to share their ideas on the subject. But for the very first time, thanks to market research firm
Against All Odds: Accomplished Dealers Share Their Immigrant Roots
In an age of technological ease, socially accepted incompetence, and a media-inflated sense of personal entitlement, inspiration to do business can be hard to find. After all, who needs a good work ethic when respect is to be demanded rather than earned? When mediocrity (or worse) isn’t the exception but the norm? When computers are
Pulling a Tire for Retreading
According to the Tire Retread & Repair Information Bureau (TRIB), experts advise that tires be pulled when they reach 6/32nds tread depth. By pulling tires for retreading when the remaining tread gets to 6/32nds instead of waiting until 4/32nds or even less, truckers can maximize tire casing life, according to some tire industry experts. “It
Mind Games: The Four Customer Types
I heard "Glen, help!" coming from the phone’s ear piece. It was a customer of mine that I recognized quite well. She was a regular customer, a good customer. Our relationship didn’t start off so well, though. The first time I remember her bringing her Jeep Cherokee into the shop, the water pump was leaking.
Reputation Management: What Are Customers Saying About You?
The Internet is often referred to as "The Wild, Wild West" because technology is changing so rapidly, it’s virtually impossible to police content, images and business practices. Well, the web just got a heck of a lot wilder in the local search space, so here is what you need to know to protect your dealership’s
Tools and Tips For Selling More Winter Tires
he connections – and the budget – to rent out a local ice rink, that wouldn’t provide a true, real-world experience, according to Nokian Tyres’ Bob Hepp, vice president of strategic planning. “You can go to a hockey rink to simulate a frozen surface, but that surface is polished and not what you would find
Top 50 Ways One Tire Dealership Built Green
Suburban Tire Auto Care Centers in suburban Chicago constructed a highly green facility two years ago at its Hanover Park, Ill., location. Here are 50 ways that the business accomplished it. Building Materials/Recycling 1) Recycled 98% of demolished building by sending metal to a recycler, mulching wood for playgrounds and crushing masonry and concrete for
Letting ‘Green’ Take Root & Grow Your Shop’s Bottom Line
Tree huggers may not have inherited the earth, but some of their philosophies have taken root in the business world. What’s good for the environment, we’ve found in a time of limited resources and profits, is also good for the bottom line. And now, staying in the black is linked with going green. But there’s
Okla. Dealer Expands from Within by Offering Added Merchandise
etting into the cell phone business turned out to be a good move, too. Signs stating “AT&T Authorized Retailer” went up next to “tires and electronics,” and soon, five stand-alone AT&T wireless stores were opened. Gross sales in 2009 were more than $14 million. “The business is run as three separate entities,” says Don’s son,