2011 Editions Archives - Page 6 of 15 - Tire Review Magazine
Tire Dealers Find Success With Mobile Apps

apps are more user-friendly in their simplicity. And while some apps exist simply to make money – the ones sold specifically to generate income, or to promote advertising, subscriptions and “in-app purchases” – the types currently used by tire dealerships usually focus on branding, customer service or marketing. These apps typically are free to the

Tiremakers Offer Fuel-Saving Rubber – But Compared to What?

The green movement and the desire to save money at the gas pump have driven motorists to welcome fuel-efficient tires with open arms. Even in these penny-pinching times of slow economic recovery, if a set of tires can deliver real fuel savings, consumers are generally willing to spend a little extra up-front.

Today’s Medium Truck Tire Market – and a Look at the Future

Most truck tire market analysts believe that 2011 will be a much-improved year for medium truck tires. RMA is calling for an 11% increase in replacement truck tire shipments this year vs. last, and the OE side will be up 47%. But going forward, what do tiremakers see on the horizon and how will this

New Technology Helps Super Wides Overcome Another Barrier

Traditionally, long-haul trucking fleets have cited a number of reasons for equipping their rigs with super wide tires: weight savings, improved fuel efficiency – even ride comfort. Being stranded on the side of the road with a punctured tire and damaged wheel has not been one of them.“When a driver is running super wides and

Providing Truck Tire Service for Fleets Small and Large

Purchasing and getting service on tires as a large national fleet is one matter, but how does the small-to-medium size fleet stand in the eyes of tiremakers and their dealer networks? Just how do the small-to-medium size fleets compete on price and "special" services vs. the big, national fleets with reported "extras?"  We researched what

The Real Effect of Speed, Load, Inflation and Age on Truck Tires

. These tables indicate the proper inflation based on load weight, but also are adjusted for various speed conditions.For every size commercial tire, there is a specific line item in these tables that lists the maximum tire load for inflation pressures typically ranging from a low of 70 psi up to 120 psi. The maximum

Product Spotlight: Shop Air Compressors

Air compressors are the heart – or maybe it’s better to say the lungs – of any tire shop. Not only have they traditionally provided compressed air to inflate tires, but they are the essential engine of the dozens of air-powered tools found in a typical tire and auto service center. There are seemingly as

July 2011 Sales Intelligence

Covering Burlington, Vt.; Nashville, Tenn.; Omaha, Neb.; Philadelphia, Pa.; Provo, Utah; and Spokane, Wash., retail tire markets during the period of June 21-27. Tire Review and InteliChek present up-to-date tire and service price information from U.S. metropolitan areas.For this monthly feature, InteliChek directly contacts a selection of independent tire dealers, mass merchants and car dealers

Idaho Dealer Goes One Way, Then Another and Then Some

You notice it right away. After the name of the founder, thebusiness has "Wheel Align­ment" next, with the word "Tire" appearingonly at the very end. It’s the reverse of the usual "tire and auto service" sequence, and it has been that way since Roger Goff started Roger’sWheel Alignment & Tire in Caldwell, Idaho, in 1978.

12 Things (More or Less) That Seem to Fit Together

There is no magic for inspiration. Ideas for this column come when they come, and how they come. Sometimes (not often enough) in a blitz when 800 perfectly crafted words flow effortlessly from my fingertips. More often, the only thing flowing is sweat. The process isn’t pretty. People have a cinematic image in their minds

Understand Brake Noise in Order to Silence the Screech

One of the most controversial topics involving brake repair is where noise comes from and what can be done to prevent it. All brake noise starts at the point where the pad and rotor make contact. Every squeak, chirp and groan has its origins at the interface between these two components and how it is

Balance Compounds Help Make Tires a Sound Investment

No-brainers are sometimes hard to recognize, but manufacturers of truck tire internal balancing materials believe they make a solid case for tire dealers and fleet owners to use their products. It’s no secret that a balanced tire is a happy tire. Additionally, commercial fleet operators seem pleased with performance reports for rigs outfitted with properly