Trackside Confessions
Francesco Gori shifts nervously in his cane-back seat, carefully surveying the scenes around him. Behind us, 50 or so U.S. dealers take hot laps around Pirelli’s Vizzola proving grounds. In front, testy caterers are tearing down tables and trying to stack chairs, including the two we’re occupying. The man in charge of Pirelli’s world-wide tire
The Art of Selling
The Art of Selling Over the last several months, you have learned about the technical aspects of custom wheels. Now, it’s time to develop your selling skills. In this first of a two-part segment, we’ll discuss ways to market your business and gain marketshare in your area using custom wheels. Then we’ll show you how
Taken for a Ride: Being Vigilant is the Only Way Dealers Can Guard Against Fraud
Taken for a Ride Being Vigilant is the Only Way Dealers Can Guard Against Fraud Plastic is rapidly replacing paper when it comes to purchases these days. From credit and debit cards to check cards, some find it almost archaic to simply carry cash. And even though check writing is on the wane, it still
Care and Caution: Few Ways to Predict Zipper Rupture; Here’s How to Keep Techs Safe
Care and Caution Few Ways to Predict Zipper Rupture; Here’s How to Keep Techs Safe A steel cord radial truck tire is an engineering marvel. It has to endure a wide range of temperatures in every imaginable environment. This flexible chamber enables large vehicles to ride on a virtual cushion of compressed air. In reality,
The Road Back: Quality Questions Exist Even As Industrial Market Begins Comeback
The Road Back Quality Questions Exist Even As Industrial Market Begins Comeback With manufacturing and construction sectors starting to make a comeback after recession-induced downturns over the last 18 months, the near-term future for industrial tire sales – and related specialty tire sales ®“ appears to be brightening. Not only have near-term economic forecasts been