Where’s The Smoking Gun???
Police detectives call it "the smoking gun." It’s that key piece of absolutely indisputable evidence that seals the case. The smoking gun is the perfect counter to any argument of innocence. Yet finding that bit of evidentiary nirvana is not as simple as the name implies. Sometimes it takes some serious digging and rooting and
School Bus Tires and Basic Lesson Plans
School Bus Tires and Basic Lesson Plans June has arrived and the first year of the new century is passing quickly in the history books. At this point back in 1901, there were few – dare we say none ®“ alternatives to walking, riding horseback, or hitching a wagon ride to the old schoolhouse. It’s
Case 1: Change The Air in There
Case 1: Change The Air in There When dealers consider tire inflation as a potential source of added profits, most immediately think they should start charging for air. This ploy became popular among self-serve gas stations and a few dealers, and instantly angered consumers who couldn’t understand why the substance they freely breath should cost
Case 2: Build Their Respect and Trust
Case 2: Build Their Respect and Trust Dealers can’t just open their doors, display some tires and sit back and watch profits roll in. It doesn’t work that way – and if it did everybody would be doing it. No, tire dealers have to market. They have to gain trust. They have to provide honest
Case 3: Diversity Means Opportunity
Case 3: Diversity Means Opportunity Times are tough in every industry it seems. The economy’s sluggish, prices are increasing and consumers don’t have a lot of money to spend.But one industry that’s been especially hard hit is the agricultural market. Costs and demand are increasing, yet prices and margins are evaporating. Tire dealers trying to
Case 4: Build With Brands
Case 4: Build With Brands Car comes in for service. It’s 7 in the morning, and you’re working through your first real cup of coffee for the day. Customer is complaining that his brakes "seem to be scraping" and the front-end is "squishy." You brush off the customer’s command of vehicle technology, finish the work
Case 5: Right Money For Right Repairs
Case 5: Right Money For Right Repairs Can you make money selling complete tire repair service to your retail customers? Most of you would likely answer "No," grumbling about having to fix tires because that’s what the customer expects. According to Jerry Davis of Group 31 Inc., and Bill Johnson and Buck Blair at Tech
Case 6: Take Care of Your Community
Case 6: Take Care of Your Community Marketing is critical. No matter what a dealer does, no matter how a dealer does it, some form of marketing plan will be beneficial. Some plans will work much better than others. But as long as the dealer is working to get his name in front of potential
Get More ‘Sell’: Prepared and Creative Sales Team Can Conquer Objections and Add Sales
Get More ‘Sell’ Prepared and Creative Sales Team Can Conquer Objections and Add Sales You probably spend plenty of effort and money on advertising, signage, business location and inventory breadth. All this is designed to attract prospects. So everyone coming through your door represents an investment, and those walking back out without buying is an
Very Big Plans: Tire Review’s Exclusive Look at X-One Production, Marketing
#x2019;s tread design and compound provide lower rolling resistance and longer removal mileage than standard tires, said Michelin, adding to the overall cost savings.The X-One is currently available in two tread designs: the XDA drive, an OE exclusive to Freightliner until mid-2003, and the XTA trailer, available as OE to any trailer maker. Both are